In an exclusive event held at The Fifth ballroom in Rockwell, Samsung Philippines recently introduced to the country its QLED 8K TV, promising to provide consumers with a brand-new, never-before-seen experience of premium quality television screens.
Integrating the new Quantum Processor 8K, Samsung’s QLED 8K TV can produce images in greater detail and depth at 7680 x 4320 display resolution, with screen sizes available in 75, 82, and 98 inches. Boasting over 33 million pixels, the QLED 8K TV provides an experience that becomes fully immersive and pristine, as films and TV shows are meant to be seen.
“Over the past years, what we watch, when we watch, and how we watch have fundamentally changed,” said Lauro Guevara, head of product marketing for Samsung TV and Audio. “Today, more consumers are looking to enjoy their favorite content on larger and smarter screens, with minimal image noise, for a viewing experience that is almost true-to-life.”
Leveraging artificial intelligence, the QLED 8K TV features the AI Upscaling technology, automatically converting lower-resolution content into 8K quality. Enabled by the Quantum Processor 8K, AI Upscaling analyzes the quality and resolution of any image – whether it is in 4K, Full HD, HD, or even SD, or watched through a streaming service, HDMI, USB, or even mobile mirroring – and upscales it to appear in 8K quality.
Apart from optimizing noise reduction, AI Upscaling restores the integrity of the smallest of details in a scene to provide greater texture, and sharpens edges of objects and texts for greater clarity. This feature, along with the highest levels of contrast with the Direct Full Array Technology, and dramatically-enhanced, deeper blacks and brighter whites, make the QLED 8K one of Samsung’s best TV offering to date.
Bixby on TV, a highlight of the 2019 QLED lineup, is a clever feature that enables viewers to easily access films and shows by using voice command. Eliminating the frustrating experience of using a remote control when searching for content, the voice command feature makes it more convenient by learning previous viewing preferences.
The launch of the QLED 8K TV also heralds the entry of Samsung’s full TV lineup for 2019, introducing the new QLED 4K TVs that also feature AI upscaling capabilities, and a wider selection of soundbars, including those that were developed by Samsung in partnership with Harman Kardon.
Samsung Philippines president James Jung, in his opening speech, remarked on the historical relevance of the brand’s ground-breaking TV innovations. “This year is the 50th anniversary of the moment that mankind took his first step on the moon and changed history forever. This year is also Samsung Electronics’ 50th anniversary of meaningful innovations. These milestones provide important context as we introduce a product that we believe will forever change the future of TVs,” he said of the QLED 8K TV.
In the Philippines, the top-end 98-inch Samsung QLED 8K TV costs PhP 4,999,999, followed by the 82-inch model at PhP 999,999 and 75-inch variant at PhP 599,999.
MAIN PHOTO: Gracing the local launch of the Samsung QLED 8K TV were Samsung Philippines Product Marketing Head for TV and Audio Lauro Guevara, Business Director for TV and Audio Brian Yim, President James Jung, Vice President for Consumer Electronics Brian Filart, Jr., Chief Marketing Officer Patrick Tolentino, and Product Manager for Flagship TV Mahir Al-Rubah.