Yamaha Motor Philippines, Inc. continues to cultivate every Filipino’s ride with the #1 AT Yamaha MIO series. Since 2007, Yamaha has been a leader in the Philippines in terms of delivering automatic motorcycle excellence and has shaped thousands of people’s lives on how riding serves not just utilitarian but a projection of character. Roads are now filled with Yamaha’s signature AT motorcycle series - Mio Sporty, Mio i125, Mio Soul i125, and Mio Aerox - each sporting a unique style and personality.
Dominating its class every year, the Yamaha AT market growth has been remarkably outstanding for the past 12 years. This 2019, the totality of automatic category share in the motorcycle industry is now at 43% and Yamaha is at 62% market share of this segment.
The Yamaha AT lineup is the staple of excellence in its category. Often imitated but never duplicated! The number one automatic motorcycle in the Philippines since the beginning and always will be. It allowed us to express ourselves, open our world, choose our story, escape from our boring routines, and make ourselves unstoppable. What’s next for the Yamaha MIO? We’ll see this 2019.