The North Face Philippines recently announced its partnership with the Philippine National Climbing Team (PNCT), officially establishing its role as a key sponsor for the national team for climbing, which is set to represent the country in the upcoming Tokyo Olympics in 2020.
At an exclusive media event held at the R.O.X. store in Bonifacio Global City, The North Face Philippines shared its motivation behind the brand's commitment to support PNCT. By equipping the team with the cutting-edge gears and equipment, the brand aims to empower its members in their journey to the Olympics. Also, by doing so, the company wants to spark hope among young athletes who are aspiring to enter the international sports scene. The partnership between The North Face and the PNCT also helps in promoting the growth of sport climbing in the country and the creation of more outdoor climbing spots across the Philippines.
Supported by the Sport Climbing Association of the Philippines, a non-stock, non-profit National Sports Association dedicated to sport climbing in the country, the PNCT consists of a team of 15 athletes who have been competing and excelling in various competitions here and abroad. Former PNCT athletes Miel Pahati and Jao Sauco now serve as team coaches, guiding the young athletes in their journey toward the Olympic Games.
For the first time in the history of Olympic Games, the 2020 Tokyo Olympics will be hosting the rock climbing category, a sport that requires athletes to be equipped with the right apparel, gears, and equipment for enhanced performance.
Coinciding with the announcement of the partnership, The North Face Philippines is rolling out new products as part of its No Days Off campaign. Through this campaign, outdoor explorers have no more excuses when it comes to training regardless of the time and environment, thanks to The North Face's array of accessories, apparels, and footwear.
Designed to withstand the most grueling outdoor training programs, the all-new Terra Metro Series features a selection of outdoor training clothes that combine high-tech performance, innovative materials, and pioneering aesthetics. The collection includes the Terra Metro Supa Stretch Jacket and the Terra Metro Lite Tights which are made with elastic woven knitted fabric with Lycra yarn to achieve maximum comfort and light-weight sensibilities.
Conceived with the idea of combining lightness and superior protection, The North Face unlocks a new dimension in outdoor training innovation in the Flight Series. The line features the brand’s most advanced running apparel collection such as the Men’s Flight RKT jacket, Flight Better Than Naked T-Shirt, and the Flight Better Than Naked Shorts for both men and women.
Apart from apparel, the No Days Off campaign also carries a premium assortment of footwear and accessories that are equally meant to live up to harshest training sessions. Meet the Ultra Endurance II, a series of versatile trail running shoes that will deliver stable rides and unparalleled traction thanks to its TPU toe tip, Vibram Megagrip, Xtrafoam, and Fastfoam features.
The last but not the least, The North Face offers outdoor training accessories that prove essential to the most committed outdoor athlete’s training attire. These include the Flight Race backpacks, Better Than Naked hat and visor, head wear, protective sleeve, and trail running compression socks.
The North Face is exclusively distributed by Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands. For more information, follow The North Face on Facebook and Instagram: @thenorthfaceph.