Pru Life UK, CIMB Bank make financial solutions more accessible to Filipinos
Life insurer Pru Life UK is teaming up with CIMB Bank Philippines (CIMB PH) to make digital financial products and service more accessible to Filipinos through technology. CIMB PH is a leader and one of the fastest growing banks offering digital banking products. Pru Life UK will be the first bancassurance partner for CIMB in the Philippines. This partnership is subject to regulatory approval. Under this partnership, CIMB products will be made available on Pulse by Prudential, an all-in-one app powered by artificial intelligence (AI) that offers holistic health and wealth management solutions to its members. These products include CIMB Savings and its newly-launched REVI Credit – a unique, on-demand, digital credit line which will also function as a Buy Now Pay Later product. In turn, Pru Life UK will provide CIMB’s customers with easy access to life insurance products through the Bank’s app and health and wealth offerings on its Pulse app. These include features such as an AI powere
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