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realme Philippines Appoints New Marketing Director, IMC Lead

realme Philippines has appointed Alice Liu as its new Marketing Director, as the brand continues to strengthen its position and accelerate growth in the local market. Alice brings over a decade of experience in integrated and digital marketing, with a strong track record in driving brand growth and leading high-impact campaigns across international markets. Prior to joining realme, she served as Head of Marketing at ASTRAUX and previously held a key marketing role at Xiaomi Indonesia, where she led multiple successful product launches and integrated campaigns. With earlier experience at Tencent, IPG Group, and Publicis Groupe, Alice combines strategic thinking with strong execution. She holds an MBA from Cornell University and Tsinghua University, and a Bachelor's Degree in Advertising from Minzu University of China. Joining her is Mitze Abrio as realme Philippines’ new Integrated Marketing Communications (IMC) Lead. Mitze brings over 10 years of experience in 360° marketing campaig

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YouTube Remains the Philippines’ Undisputed #1 Platform

In 2025, Filipino content was "unskippable." In 2026, it has become "unstoppable." As the digital landscape evolves, one thing remains constant: the Filipino love for visual storytelling. Whether it’s a grandmother in rural Mindanao catching up on her favorite teleserye, a student in Manila watching the latest BINI performance at Coachella, or a father in Bacolod City staying updated with the evening news, YouTube has become the definitive destination where these worlds collide—and are easily reachable. It truly has become the epicenter of culture, both Filipino and global. Some new data also reveals the scale of this shift. According to a 2025 Kantar study, YouTube is now the #1 video streaming platform in the Philippines in terms of reach. In rural Visayas and Mindanao, a staggering 97% of Filipinos watched online TV programs in the past month on YouTube. And perhaps most importantly for the industry, YouTube is providing a 60% incremental reach beyond traditional linear TV, prov

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RELX | Reed Elsevier Marks 15 Years of Innovation, Talent, and Purpose in the Philippines

RELX | Reed Elsevier gathered industry partners, community representatives, and senior leaders at its Quezon City headquarters to mark 15 years of operations in the Philippines. The occasion was commemorated with a ceremonial lighting of the company's building signage. Paolo la'O, Chairman of the Global Capability Center Council of the Philippines; Evangeline Aquino, Director at Kapatid Kita Mahal Kita (KKMK) Foundation; Monchito Ibrahim, Chair of the Analytics and AI Association of the Philippines; Haidee Enriquez, Head of Contact Center Association of the Philippines; and representatives from communities under the RELX Cares program attended the event. Fifteen Years in the Making Since its inception in 2011, RELX | Reed Elsevier has expanded from editorial and content operations to deliver services across the entire value chain, growing to a workforce of over 6,000 knowledge workers specializing in a wide array of technology and analytics. These teams serve a range of industries—le

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HP Reimagines the Future of Work

At HP Imagine 2026, HP Inc. announced new AI-powered devices, security innovations, and intelligent workflow solutions designed to help businesses and individuals thrive in an AI-driven future of work. “As we look ahead, the Future of Work is about making work simpler in a world that’s getting more complex. At HP, we’re focused on using AI to create more connected experiences that help organizations move faster and help people do their best work,” said Bruce Broussard, Interim Chief Executive Officer, HP Inc. “At HP Imagine 2026, we’re showing how that comes to life through solutions that work together, securely and seamlessly, so our customers can do their best work wherever work happens.” Empowering People to Do Their Best Work Despite rapid digital transformation, friction persists. According to HP’s 2025 Work Relationship Index, only 20% of workers have a healthy relationship with work, and 22% experience monthly technology issues that disrupt focus. The right technology change

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Infinix Drives Digital Learning Forward as Tablet Sponsor for Universidad de Manila

In a meaningful step toward advancing digital education in the Philippines, Infinix donated its latest XPAD 30E tablets to Universidad de Manila on March 25, 2026. The initiative underscores a shared commitment to empowering students and enhancing access to modern learning tools. The turnover ceremony brought together key representatives from both organizations, including the University President of Universidad de Manila, Dr. Felima C. Tria, and Infinix Marketing Manager Charisma Buan. The formal handover of the tablets served as a powerful symbol of a shared vision to empower students through technology and open new pathways for learning. This donation represents more than just a provision of devices; it marks the beginning of a partnership dedicated to building a more inclusive and technology-driven learning environment for Filipino students. “In this digital era, learning should never be limited by access. Infinix believes in supporting every Filipino student's journey by offering

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Brother Philippines Marks 25 Years of Empowering SMEs, Boosting Pinoy Productivity

Brother Philippines, a globally recognized brand in printing, labeling, and sewing technology, celebrates its 25th anniversary in the Philippine market this year—marking a milestone of innovation, creativity, and support for Filipino entrepreneurs and consumers. Since its entry in the local market in 2000, Brother Philippines has evolved from a modest operation into a multibillion-peso company. Early milestones of the company included recording over ₱65 million in sales within its first few years of operations and expanding from its first provincial office in Cebu to a nationwide network which now includes Davao, Naga, Pampanga, Iloilo, Cagayan de Oro, Tuguegarao and Zamboanga alongside several concept stores in major malls. Over the years, Brother Philippines has continued to innovate with a wide range of printers, labelers, sewing machines, and other solutions including Wi-Fi-enabled embroidery machines, cutting machine, craft machine and the PureDrive spot cooler. In 2014, Brothe

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Cebuana Lhuillier’s Happiest Pinoy Goes Digital, Launches #SimpleJoysPH Movement Celebrating Everyday Filipino Joy

Across the Philippines, stories of resilience and optimism continue to shape everyday life. These moments, whether big or small, reflect a shared sense of hope that defines the Filipino spirit. Recognizing the importance of these stories, Cebuana Lhuillier is evolving its Happiest Pinoy initiative into a dynamic, year-round digital movement that celebrates not only extraordinary journeys, but also the simple joys found in daily life. Originally a nationwide search honoring individuals who embody hope despite life's challenges, the initiative now shifts to a digital-first platform designed to engage a broader community. This transformation enables more Filipinos to actively share stories that reflect positivity, resilience, and hope. "As we continue to evolve Happiest Pinoy, our goal is to make it more inclusive and accessible to every Filipino,"said Jean Henri Luillier, President and CEO of CebuanaLhuillier. "Filipinos are naturally resilient and optimistic. Through this digital mov

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HONOR And ARRI Announce Strategic Technical Partnership to Bring ARRI Image Science into Next-Generation Consumer Devices

Leading AI device ecosystem company HONOR has entered into a strategic technical collaboration with ARRI, the world-renowned designer and manufacturer of professional camera technology for cinematic storytelling. This landmark partnership marks a significant step in extending established cinematic standards into the rapidly evolving world of mobile imaging. By uniting HONOR’s advanced mobile imaging capabilities with ARRI’s century long heritage in defining cinematic image quality, the collaboration reflects a shared ambition to unlock new creative possibilities and extend cinematic standards for visual expression from the world of high-end filmmaking to the next generation of content creators. “HONOR is pioneering a new era of mobile imaging, where technology exists to inspire creativity and storytelling,” says James Li, CEO of HONOR. “ARRI has defined the visual language of cinema for generations. Through this collaboration, we are bringing those cinematic standards and professiona

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Kaspersky Cybersecurity Products for Business Recognized as Leaders by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions (QKS), a global advisory firm, has named Kaspersky a Leader across seven core cybersecurity products and services for corporate organizations in a series of its SPARK Matrix reports. QKS highlighted Kaspersky’s strong technological capabilities, customer impact and ability to combine advanced threat intelligence, AI-driven technologies and human expertise to support modern security operations at scale. QKS Group SPARK Matrix reports offer a comprehensive analysis of global market dynamics, key trends, vendor landscape, and competitive positioning. They evaluate and rank leading technology providers across critical areas such as security operations, managed and investigative services, network and email protection, and intelligence-driven detection and response. These strategic reports enable companies to assess provider capabilities, differentiate competitors, and understand market positions effectively. Advanced cybersecurity platforms QKS Group acknowle

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Acer Remains the Philippines’ Most Trusted Laptop Brand for 20 Years

Acer has officially marked two decades of market leadership in the Philippines, maintaining its position as the country’s No. 1 laptop brand for 20 consecutive years from 2006 to 2025. This historic milestone is supported by the IDC Quarterly Personal Computing Device Tracker, Q4 2025, the premier global provider of market intelligence for information technology, telecommunications, and consumer technology markets. Acer also reached an all-time high in consumer laptop market share of 37.3% in 2025, according to Nielsen-GfK data. Its leadership is evident in the consumer gaming and non-gaming segments, with 40.5% and 36.1% market share, respectively. “We are incredibly proud to have earned the trust of Filipino consumers for twenty years,” said Sue Ong-Lim, Managing Director of Acer Philippines. “We will continue to serve our consumers in ways we know best to remain the top-of-mind computer brand in the country.” Sustained growth and market dominance stem from Acer’s accessible premiu

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