Cebuana Lhuillier Insurance Brokers Shines Worldwide as “Buwis Buhay” Campaign Wins Two Stevie IBA Honors
Cebuana Lhuillier Insurance Brokers has once again proven that big impact can come from bold ideas, celebrating a triumphant win at the prestigious Stevie International Business Awards (IBA) with two Bronze honors for its groundbreaking “Buwis Buhay” campaign—just part of the company’s impressive haul of 8 Gold, 5 Silver, and 7 Bronze awards this year. Transforming a simple ₱50 insurance product into a must-have for everyday Filipinos, the campaign captured hearts and minds through relatable storytelling, sharp safety education, and a viral appeal that turned affordability into a movement for protection. "We are thrilled and humbled by this double Bronze recognition from the Stevie International Business Awards," shared Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. "‘Buwis Buhay’ is more than just an insurance promotion—it’s our commitment to protect every Filipino, especially those who live on the edge. We’ve demonstrated that even a small investment such as P50, can
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