RACONTEURPH

At Full Throttle: Bolt28 Sim Racing all set in April

Budding regional sports marketing agency Bolt28 gears toward fulfilling its goal of becoming a gamechanger in the industry with the debut of Bolt28 Sim Racing. Happening from April 22 to 26, the five-day simulated automobile racing will take place at SM City Clark in Pampanga.

Bolt28 Sim Racing consists of three days of time-trials, followed by the semi-finals and the finals. Spurring the unstoppable growth of esports in the Philippines, the event encourages gamers from different ages and genres as well as newcomers and seasoned drivers to enjoy the experience of sim racing.

Besides sim racing, Bolt28 will also hold special events such as the Celebrity Race, Campus Wars among Universities, and other entertainment activities. Amplifying the event’s excitement, Bolt28 has partnered with eGG, a regional television network and an online streaming platform.

In line with the event and its emphasis on safety and passion for the automobile industry, Bolt28 has chosen James Deakin as its official brand ambassador. The agency believes that Deakin, as a champion of the Filipino people, can be instrumental in introducing a whole new generation to the automotive industry through technology and esports.

As a new agency, Bolt28 aims to help Filipino athletes from different walks of life grow and develop through strong grassroots programs and competitions. Founded by Tricia Canilao and Laurence Mossman, Bolt28 manifests the belief of the two young professionals in the bigger possibilities and opportunities that the country can offer through sports and technology.