Thank You, Philippines: Shopee Celebrates 10 Years with Holiday Reunion of Vice, Kim, and Jose Mari Chan
Ten Christmases, millions of checkouts, and countless everyday stories later, Shopee – the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil – celebrates its 10th year in the Philippines by reuniting three cultural icons who helped shape how Filipinos experienced online holiday shopping: Vice Ganda, Kim Chiu, and Jose Mari Chan. Ten years after Shopee landed on Filipino phones, it has become part of daily life -- from budol finds, pasabuy, and payday checkouts, to lockdown essentials and holiday jingles we still know by heart. As Filipino life moved online, Shopee helped families, micro-entrepreneurs, and neighborhood stores go digital, making shopping more accessible and affordable nationwide. What began as a marketplace has grown into a shared habit and cultural moment -- not just for what people buy, but for the joy, convenience, and connection behind every “add to cart.” “A decade here taught us that e-commerce works best when you listen,” said Vincent Lee, Head
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