Filipinos have always eagerly anticipated Christmas and most consider this as their favorite time of the year. In fact, the Philippines is known as the country with the longest celebration of Christmas!
To further make the holiday season more joyful, Jollibee launched its Christmas campaign last October. The campaign theme “Make it Christmas with Jollibee Joy” highlights how everyday moments can be occasions to celebrate the joy of the season.
“We want to make sure our customers feel the warmth and joy of the season, be it through our delicious food or their delightful experiences whenever they go to a Jollibee store. We want to remind everyone that even the simplest of joys can make this Christmas extra meaningful and wonderful if it is shared with loved ones”, says Dorothy Dee-Ching, VP - Marketing of Jollibee.
Brightening the holiday season across the country
One other proof of Pinoys' love for the holidays is their penchant for bright Christmas lights and colorful decorations, all of which add to the happy and festive atmosphere. As part of its Christmas campaign, Jollibee is making sure that its customers can have this delightful experience in their stores.
Jollibee opened its nationwide Joyful Christmas Stores on November 9 with simultaneous events in Manila at Jollibee BGC Triangle Drive, in Davao at Jollibee Quimpo, and in Cebu at Jollibee General Maxilom. Jollibee officials, media, and other esteemed guests gathered to launch it in a unique way—through a ceremonial lighting of the stores with a giant socket and plug. This officially commenced the lighting of 10 flagship Jollibee stores across the country, with another 100 stores with their own merry light displays.
Sharing joy and happiness this Christmas
For Luzon and Visayas stores, the brand partnered with another world-class brand known for spreading happiness—Coca-Cola Philippines. “We are glad to partner with a brand like Jollibee that shares our values and principles. We are both dedicated to offering delightful food and beverages to all, with the same commitment to making the world better and brighter. We invite you to explore Jollibee’s festive stores, perfect for celebrating the Filipino spirit this Christmas season”, said Tony del Rosario, Coca‑Cola Philippines President.
The Jollibee BGC branch went all out with joyful carolers, lively light dance performances, and the ever-adorable mascots to create an unforgettable holiday celebration. Jollibee celebrity endorsers Anne Curtis, Maja Salvador, and Gary Valenciano also joined the festivities and enjoyed the bright lights and colorful displays of the store.
“We launched our Joyful Christmas Stores nationwide so that customers can feel and experience the joy and spirit of the season with their families and friends. We would like to invite everyone to visit our stores to create more lasting memories and make this Christmas the best one yet with Jollibee Joy,” added Ching.
You can drop by any of these branches to experience the magic of a Jollibee Christmas:
If you’re not in the vicinity of these flagship stores, don’t worry! All Jollibee branches are also adorned with festive Christmas displays, ensuring that everyone can experience Jollibee Joy this holiday season. You can also visit the Jollibee Facebook page for more details.
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