DITO's Newest Campaign Features DongYan; Serves as a Testament for Ookla Win

POSTED BY: Lionell Go Macahilig
2024-04-17 19:27:46 PHT

In celebration of their recent achievement, DITO's newest campaign featured two of today's love royalty in showbiz, Dingdong Dantes and Marian Rivera.

The fastest-growing telecommunications provider in the country launched DITO SA PUSO which celebrates the love of their subscribers and an up-close look at DITO's crusade for digital innovations and superb customer satisfaction which lured them from Ookla, the global leader in network intelligence and connectivity insights, as the #1 Mobile Network in the Philippines as awarded by Ookla.

This win serves as a testament to DITO's unwavering dedication to enriching the lives of the Filipino people through reliable connectivity and innovative solutions, as well as excellent relationships between them and their customers, to help turn their digital aspirations into reality.

“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the love and loyalty that our DITOzens feel with us. Subscribers na namin ang nagsabi, love nila ang service namin. We are number one in their hearts and minds,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.

In one of their recent events, DITO revealed the top-billing tandem of DongYan as the faces of this newest campaign through its heartwarming online video with a special rendition of the iconic Filipino song “Dito Sa Puso Ko” which coincides with the telco's biggest win this far. In fact, its recent video which shows Dingdong and Marian initially seen as the only people with hearts, which later on spreads the DITO love to everybody, mirrors the journey of this telecommunications company over time across the archipelago.

“Our entry into the market was a big challenge. We needed to find our place and establish who we are as a telco company and what sets us apart because breaking the long-standing duopoly in the Philippine telco industry was definitely not an easy task. But DITO thrived and flourished; we only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our products and services. And with that, we are really grateful.” Jimenez added.

That being said, this recent milestone isn't just considered a measure of success, but rather a call to further elevate DITO’s standards.

“As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain persistent in achieving our bold ambitions and stay true to our commitment to innovation, customer satisfaction, and inclusive technology for all,” Jimenez concluded.