Digimap Ushers In the Latest Generation Of iPhone With a Nostalgic Twist at the iPhone 17 Midnight Launch

POSTED BY: Lionell Go Macahilig
2025-10-21 02:14:57 PHT

Digimap, one of the country’s leading Apple Authorized Resellers, hosted a spectacular midnight launch for the iPhone 17 at its flagship store in One Ayala, bringing together technology, nostalgia, and excitement in a truly unforgettable event.

With the theme “Throwback to the Future,” the launch paid tribute to the evolution of technology while celebrating Apple’s latest generation of iPhone. The event transformed One Ayala Mall into a retro-futuristic playground, combining neon visuals, nostalgic design elements, and futuristic installations that captivated guests and customers alike.

Simultaneous midnight launches were also held at Ayala Center Cebu and Digimap’s newest branch at Alabang Town Center, extending the celebration across the country.

Digimap executives Anton Gonzalez, President, Gerald Senolos, Country General Manager, Jennifer Maranan, Country Retail Operations Head, and Laine Vallar, Country Marketing Head, were all in attendance at One Ayala to celebrate the launch of the latest generation of iPhone.

Crowds, Community, and the Countdown

From early evening, Apple enthusiasts, media, influencers, and loyal Digimap customers lined up in anticipation to be among the first to purchase and experience the new iPhone 17. Guests were treated to a fun launch event as they awaited the October 17 midnight launch, featuring live music, interactive installations, and immersive photo booths.

To celebrate the official launch of the latest iPhone in the country, Digimap gave away freebies to its customers who lined up as they eagerly anticipated first dibs:

  • The first customer in line received freebies worth up to ₱37,000
  • The next 29 customers received ₱14,000 worth of freebies.
  • The 31st to 100th customers received gift bags valued at ₱8,000

Live DJ sets, raffles, and special offers from co-presenter Home Credit, and major sponsors UnionBank and HSBC, added to the excitement. All partners provided on-site installment and financing options to make iPhone 17 upgrades more convenient and accessible.

A Unique Retail Experience, the Digimap Way

The iPhone 17 launch event highlights Digimap’s mission to make every Apple product experience more personal for Filipino consumers.

“The ‘Throwback to the Future’ theme was more than just a creative direction—it was our way of celebrating how far we’ve come in mobile phone innovation,” said Laine Vallar, Country Marketing Head of Digimap Philippines. “We wanted to bring back the joy of discovering technology for the first time, while embracing the latest generation of iPhone from Apple.”

Since its Philippine debut in March 2023, Digimap has grown rapidly—powered by MAP Group (Mitra Adiperkasa), Indonesia’s leading lifestyle retailer with over 3,500 stores and 150 brands. Digimap blends global retail excellence with local market understanding, making Apple more approachable for Filipino consumers.

Its flagship store at One Ayala, opened in October 2023, has become a symbol of this vision. Today, Digimap operates over 20 stores nationwide, with plans to expand to over 30 locations by the end of 2025.

“We’re not just opening stores—we’re building a nationwide community for Apple users,” said Gerald Senolos, Country General Manager at Digimap Philippines. “From day one, our focus has been customer experience. Whether it’s through personalized service, flexible financing, or brand activations, we want Digimap to be where technology and human connection meet.”

Together with their multi-brand store Digiplanet, Digimap is shaping a retail ecosystem tailored to how Filipinos live, play, and stay connected in the digital age.

Making Apple More Accessible to Filipinos

Digimap recognizes the growing need for flexible and consumer-friendly access to new technology. They continue to offer:

  • Trade-in programs
  • 0% installment plans
  • Easy financing options
  • A welcoming, lifestyle-oriented retail environment in all stores

As Planet Sports’ sister company—which includes powerhouse brands like Foot Locker, New Balance, Hoka, Converse, and Skechers—Digimap delivers best in class retail operations with a uniquely Filipino touch.

The iPhone 17 is now available at all Digimap stores, online at digimap.ph, and at its Shopee Flagship Store, with exclusive launch bundles, trade-in deals, and flexible payment options available for a limited time only.

Stay updated on future launches and offers by following @DigimapPH on Facebook, Instagram, and Tiktok.