RACONTEURPH

LG donates TVs to National Museum of Natural History

A refined and cultured afternoon took place at the National Museum of Natural History where Korean giant LG introduced to the Philippine media the newest LG OLED Wallpaper TV, which looked like a classy addition to the museum's resplendent atmosphere. The event is part of the many activities of LG Philippines as it celebrates its 30th anniversary.

Hosted by LG Philippines's brand ambassador Stephanie Zubiri-Crespi, the event was graced by LG Electronics Philippines Inc.'s executives headed by Managing Director Inkwun Heo, Vice President for Home Entertainment Jongnam An, and LG TV Product Manager Anj Dumlao, together with National Museum Director Jeremy Barns, another LG Philippines brand ambassador James Deakin, and Noel Guevara, a known underwater photographer and videographer, and director.

Opened to the public in May this year, the National Museum of Natural History houses the largest national repository of the diverse flora and fauna in the Philippines. LG found it as an apt and relevant venue to introduce the LG OLED Wallpaper TV which is capable of showcasing the country's biodiversity in rich colors backed by compelling sound.

Incorporating a 3mm-thin, perfect-black OLED screen which can display over one billion explosive colors, the LG OLED Wallpaper TV features Dolby Vision HDR Technology together with a Dolby Atmos Soundbar to deliver a truly cinematic experience at the comfort of one's home. The experience is made complete with the TV's clean design which eliminates all elements that can distract one's viewing and listening experience.

In line with its commitment to the continuous education and cultivation of the country's history and the arts, LG donated to the National Museum of Natural History two OLED TVs (OLED65E8 and OLED55C8) and one UHD TV (UHD55UK65). Leveraging on LG's cutting-edge TV technology, these display additions promise to offer a holistic and immersive experience to visitors. LG further emphasized its commitment by commissioning Guevara to create a stunning video of the marine life in Balicasag Island in Bohol, which will be shown in the museum.

“As an underwater photographer and in this case, videographer, I am one of the many visual ambassadors of the sea, whose job is to bring the ocean closer to people’s hearts,” says Guevara. “Balicasag is a beautiful, bountiful dive spot. Showcasing its vibrant marine life in glorious, colorful 4K allows a viewer to take in these sights in more detail and with better appreciation, where the only thing better left to do is to actually dive there.”

Guevara’s video was premiered to media and special friends at the NMNH on the 77-inch LG OLED W8 TV, LG’s newest and most stunning display to date, which showed off the underwater sights of the Bohol Sea to the best advantage. Marrying best-in-class picture quality with a mind-blowing “wallpaper” design (the display measures a paper-thin 0.23 inches), the W8 represents the height of TV technology, flaunting true-to-life picture quality and cinema-quality Dolby Atmos sound. This newly launched model is also equipped with LG’s new Alpha α9 intelligent processor, which has the ability to create the clearest and most detailed pictures with realistic color and ultra-fast response times.

Jeremy Barns, director of the National Museum of the Philippines, expressed his profound gratitude for the TVs and commissioned video, “We are very thankful to LG for their generous donation to the National Museum and for their enthusiastic support of our new National Museum of Natural History, which has broken new ground in facilitating far wider public appreciation of the natural wonders of the Philippine archipelago. These cutting-edge, beautifully designed TVs, combined with the work of this institution, will immerse our viewers and provide them with special experiences of the heritage and patrimony of the Filipino people. This video will convey more effectively than ever before the amazing marine experience that Bohol, one of so many extraordinary places in the Philippines, has to offer—short of diving Balicasag Island’s hidden depths themselves.” Barns also added that the video is a very timely complement to the opening later this year of the new National Museum in Bohol, housed at Tagbilaran’s restored and converted former provincial capitol building which was damaged in the 2013 earthquake. The museum director believes that the video should also be prominently featured in the Bohol museum in addition to the NMNH. He went on to say that the video will also feature in all the appropriate public platforms of the National Museum and be recommended to relevant key partner government agencies, including the Department of Education, the Department of Environment and Natural Resources, the Department of Tourism, and the National Commission for Culture and the Arts.

"LG’s goal is to harness the power of beautiful images and modern, innovative technology to fuel and inspire the next generation,” says LG Philippines managing director Mr. Inkwun Heo. “The TVs we are donating to the National Museum can be used both as educational vessels and design inspiration. The LG OLED TVs can integrate perfectly into the interiors of the National Museum in Manila and the other educational centers in their growing network of museums within the country, while the video will give museum visitors moving glimpses of the Philippines’ natural inheritance. We at LG Philippines are very proud to be associated with this great public institution and center of education, science and culture, and all of the work that they carry out for the benefit of the Filipino people and their innumerable friends throughout the world.”