Welcoming the Philippine cinema release of Mission: Impossible – Fallout, a Paramount Pictures Corporation and Skydance Media film, Kärcher has launched a promotional partnership with this sixth installment action spy movie, demonstrating how impossible cleaning is possible through the company’s range of products, while also paying homage to the iconic film franchise and some of the greatest stunts featured within.
Kärcher brought the global Make Impossible Cleaning Possible campaign to the country by staging a special block screening of Mission: Impossible - Fallout recently at the Cinema 3, Greenbelt 3, Makati City and at Director’s Club, SM Megamall, Mandaluyong City. Kärcher set up a photowall at the entrance of the movie house to showcase some of its cleaning appliances such as the K5 Premium High Pressure Washer, WD1 / MV1 Vacuum Cleaner Wet & Dry, and the SC4 EasyFix Premium Steam Cleaner.
Kärcher also held an on-air radio and online trivia contest prior to the private viewing and gave away free movie tickets to lucky winners.
“Mission: Impossible is a top-class film franchise that we are thrilled to partner with to show that many cleaning tasks that seem impossible, become a piece of cake with our appliances and we make reference to this as well in our commercials with a twinkle in our eye”, explains Bernd Rützler, Executive Vice President Corporate Marketing & Brand Management at the Alfred Kärcher GmbH & Co. KG.
Based in Winnenden, Germany, Kärcher is the world’s leading provider of efficient, resource-conserving cleaning systems that cover home and professional cleaning. It currently has more than 12,000 employees in 67 markets under 110 subsidiary companies, and provides global service and support through its estimated 50,000 service and sale points.