RACONTEURPH

LG honors history through technology at Museo de Intramuros

Bolstering its commitment to promote and preserve the value of historical sites and artifacts in the country, LG Philippines joined the Intramuros Administration (IA) in celebrating its 40th anniversary at the recently-opened Museo de Intramuros in the city of Manila.

Marking the milestone event, LG Philippines, spearheaded by its Managing Director Inkwun Heo, formally handed over six units of LG TV to the museum. Amid the venue surrounded by the relics dating back to the Spanish era and audiovisual innovations of today top-billed by the state-of-the-art LG OLED TVs, Heo also emphasized the close cultural ties forged between the Philippines and South Korea.

“This 2019 marks the 70th anniversary of diplomatic ties between the Philippines and the Republic of Korea. Throughout the seven decades of friendship between the two nations, we’ve been championing the importance of culture,” said Heo.

“We at LG Philippines remain committed to doing our part to preserve and showcase Philippine history. We hope that through the integration of our industry-leading OLED TV technology with riveting historically-significant content, we are able to communicate to audiences, both old and new, the importance of Intramuros and Philippine history as a whole,” he added.

The turnover of new LG TVs for the Museo de Intramuros follows the company’s donation to the National Museum of National History of UHD and OLED TVs last year. The said activity coincided with the 30th anniversary of LG in the Philippines.

Amplifying the significance of the occasion, a special video, made by LG in collaboration with TBA Studios, director JP Habac, and cinematographer Pong Ignacio, featuring the Museo de Intramuros was unveiled. “Every bit of detail is seen in the way it’s supposed to be seen. The dynamic range is really something to behold,” said Habac, praising the vivid color rendition of LG OLED TVs.

The imaging prowess achieved by LG’s newest line of TVs is made possible with the company’s latest generation of a7 and a9 processors. Equipped with artificial intelligence (AI) and deep learning, LG TVs can understand how to optimize and enhance the picture and sound based on the nature of the content.

Adding intelligence to the TVs, LG’s ThinQ AI allows for voice command recognition. Just press the microphone button on the TV remote, talk, and the TV listens to the user's commands and executes them. LG Brand Ambassador James Deakin demonstrated this capability by issuing commands and questions one after the other during the event. “This is as smart as smart TVs can get. LG is ahead of the game in pushing the boundaries of innovation and technology,” Deakin remarked.

Apart from video, audio quality is also boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, more profound sound in music, and clearer vocals. High Dynamic Range (HDR) is also made possible with the help of Dolby Atmos for incredibly realistic sound as the TV intelligently fine-tunes content compatible with Dolby Vision.