Pru Life UK goes beyond its core business of providing financial protection with the launch of Pulse, an all-in-one AI-powered h

2020-03-11 16:23:00 PHT

Pru Life UK, a leading life insurer and the pioneer of insuravest, or investment-linked life insurance products in the Philippines, today announces the launch of Pulse, an all-in-one, first-of-its-kind digital app to offer artificial intelligence (AI)-powered holistic health management to consumers in the country. Through cutting-edge tools and real-time information, Pulse empowers consumers to take control of their health and wellbeing anytime, anywhere.

“Since 1996, we have been committed to helping individuals and families in the Philippines secure their financial future. With Pulse, we are significantly expanding beyond our core business of providing financial protection, as well as working to integrate mobile digital health more deeply into the Philippine healthcare system,” says Pru Life UK President and CEO Antonio “Jumbing” De Rosas.

“Across the globe, digital tools are paving the way for better quality, faster, and more accessible healthcare,” De Rosas continues. “These tools are especially critical for nations with underdeveloped healthcare systems, such as the Philippines, which continue to face challenges relating to consumer access, infrastructure, trained professionals and medical costs.”

While the Philippines has one of the lowest per-person healthcare spent in Southeast Asia, its medical services are the second-most expensive in the region.This reinforces the need for new, innovative solutions that meet the healthcare needs of its citizens, as well as for healthcare to be more inclusive and accessible.

“Through AI-powered features such as a symptom checker that acts as a digital-first gateway for users when seeking care and a health assessment tool that gives users insight into their long-term disease risks, Pulse enables its users to get a better picture of their health,” De Rosas adds. “This will help users better understand any worrying symptoms they might be experiencing and direct them to seek advice from healthcare professionals. By empowering users with smart cutting-edge technologies, they can continue to fulfil their wellness goals and help prevent or postpone the onset of diseases, allowing us to play a role in their journey to better overall health.”

Pru Life UK is working with partners to provide users with innovative offerings through Pulse, such as the Symptom Checker and Healthcheck tools, powered by UK-based healthcare technology and services company Babylon. The app is an evolving platform, to which new partners, tools and value-added services, including telemedicine as well as lifestyle and wellness management, will be added in phases.

Pulse is a regional offering of Prudential and was first introduced in Malaysia in May 2019. Apart from Malaysia and the Philippines, Pulse will be available in nine other markets in Asia.

The launch of Pulse in the Philippines is in line with Pru Life UK’s “We DO” Campaign. Launched in 2019, “We DO” celebrates the drive and optimism of consumers looking to progress in life, and highlights Pru Life UK as a trusted partner throughout this process. Pulse leverages on that commitment through the “Prevent-Postpone-Protect” proposition, which empowers its users to become doers and proactively care for their health and overall wellbeing.