As Singapore, Thailand, and more countries open borders visa-free to travellers, Alipay+, the cross-border mobile payments and marketing platform operated by Ant International, steps up the global travel drive for its hospitality and tourism partners on the eve of the first full Chinese New Year travel boom after the Covid pandemic.
Operating across 57 markets, Alipay+ now connects over 88 million global merchants cross-border to 1.5 billion accounts on over 25 leading e-wallets and payment apps. International travellers may pay online and offline with their home payment apps around the world with ease and security. Merchants utilize Alipay+ digital marketing and growth tools to build more effective consumer engagement at home and abroad.
As of January 2024, Alipay+ partner wallets and bank apps include Alipay (Chinese Mainland), AlipayHK (Hong Kong SAR, China), GCash (Philippines), TrueMoney (Thailand), Touch ‘n Go eWallet (Malaysia), OCBC Digital (Singapore) and more.
“2024 will be an exciting year for Alipay+ to unlock many digital innovations in online and offline cross-border commerce," said Douglas L. Feagin, President of Alipay+. "As a global travel phenomenon, Chinese New Year is the perfect moment to kickstart our new range of partnerships, campaigns and product offerings to build a seamless and authentic travel experience and bring more business for merchants large and small.”
Exclusive campaigns to drive merchant growth and user savings
As February 9, Friday, has been declared a holiday in anticipation of the CNY celebration on the 10th, a long weekend awaits Filipinos. These long weekends are usually an opportunity for Pinoys to feed their wanderlust, and get on that vacation vibe.
According to digital travel platform, Agoda, booking data between January 1 to 15 for check-ins on February 9 or 10 show that Japan is the top destination for Filipinos for the Chinese New Year. Apart from Japan, Filipinos are also traveling to other nearby flight destinations, with Hong Kong ranking second, Thailand in third place, South Korea in fourth, and Singapore completing the Top Five picks.
In line with the season and evolving travel behaviors, Alipay has invested in building market leadership with three Rs: transparent and competitive exchange rates, free or discounted roaming data packages, and in-app ride-hailing convenience in more and more destinations.
On the destinations' side, global merchants are matching with wide-ranging special packages for Alipay+ partner users:
Expanding the Cross-Border Merchant Ecosystem
The new push in 2024 is built on significant expansion of Alipay+ merchant coverage in key travel destinations over 2023.
In 2023, Alipay+ became the only cross-border digital solution partner to leading national QR schemes in the region: SGQR (Singapore), DuitNow(Malaysia) and ZeroPay(South Korea). This allows users of Alipay+ payment partners to pay using their home e-wallets at virtually all shops big and small in these countries, enabling tourists to travel and pay like a local more easily.
In Singapore, SQGR is accepted island-wide including at all hawker centres, while Malaysia’s DuitNow QR is accepted by 1.8 million merchants and South Korea’s ZeroPay includes 1.7 million merchants. In Malaysia, 8 Alipay+ payment partners were newly enabled on DuitNow QR in the fourth quarter of 2023.
In other destinations:
"Travel, especially international travel, is clearly an anchor for national and regional prosperity in Asia and beyond," said Feagin. "Alipay+ will continue to expand partnerships and our repertoire of digitalization tools to help communities thrive through cross-border travel and commerce. "