Canon unveils new EOS R for today's visual storytellers

POSTED BY: Lionell Go Macahilig
2018-10-12 10:24:00 PHT

Thirty years after the inception of the world-renowned EOS system by global imaging leader, Canon, a new era of photography and creativity begins with the launch of the Canon EOS R. The new imaging system of cameras and lenses is designed to reimagine optical excellence, and is expected to raise the bar in photography and videography with pioneering features fit for today’s visual storytellers.

“We at Canon Philippines are very much delighted to announce yet another milestone not just for the brand but for the future of photography and even the small office & home office businesses. The addition of the new EOS R to the continuing Canon EOS System not only redefines the boundaries of photography and videography, it revolutionizes it. Coupled with the arrival of the new multi-function Canon PIXMA printers that are equipped with a wide range of printing options, Canon further expands both the imaging possibilities and creative opportunities of today’s consumers and businesses,” said Benny Yu, Canon Marketing (Philippines), Inc. (CMPI) Head of Consumer Imaging and Information division.

During an exclusive event for the members of the press, dealers, and select consumers, last October 3, Canon revealed how the EOS R system features, partnered with the Canon PIXMA printers, can be optimized to achieve optical and creativity excellence.

Introducing the EOS R

The EOS R is Canon’s first 35mm full-frame CMOS sensor mirrorless interchangeable-lens digital camera with an Electronic Viewfinder (EVF). At the heart of the EOS R System lies the ground-breaking RF mount. With a large 54mm diameter, short flange focal distance of 20mm, and a robust 12-pin connection, the new RF mount provides an enhanced high-speed data processing between the lens and the body, enabling incredibly fast Auto Focus, and enhanced image stabilization and optimization.

The EOS R boasts the world’s fastest near-instantaneous focusing speed of 0.05 seconds, a full-frame Dual Pixel CMOS AF sensor that features an incredible 5,655 manually selectable AF points, and an impressive ISO sensitivity range of 100-40,000 for stills and 100–25,600 for video. It not only delivers phenomenal image quality at 30.3 megapixels, but also allows shooting in low-light scenes achievable. Driven by the latest DIGIC 8 imaging processor, its Auto Lighting Optimizer applies gradient to deliver intricate details in highlights and shadows for a well-balanced image.

“Compact, lightweight, and incredibly responsive– the Canon EOS R does an amazing job for my destination shoot travels, portraits, and weddings. I shoot a lot of low light environments during wedding events and even when I find myself cranking up the ISO levels even to ISO 6,000, the results are still impressive!” shared Pat Dy, famous wedding and fashion photographer and Canon Crusader of Light.

Endless creative possibilities

The EOS R System also takes pride in its first four RF lenses representing a new frontier in lens design for mirrorless cameras. In addition to the focus and zoom rings found on conventional EF lenses, the RF24-105mm f/4L IS USM, RF50mm f/1.2L USM, RF28-70mm f/2L USM, and RF35mm f/1.8 MACRO IS STM all incorporate a control ring to which users can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more.

“Combined with the new RF lenses, the Canon EOS R is truly designed to take today’s visual storytellers into tomorrow,” proclaimed Edwin Martinez, landscape photographer and Canon Crusader of Light.

Engineered to work seamlessly with RF lenses, the EOS R maintains complete compatibility with the EF and EF-S lenses by using one of three optional Mount Adapters—Mount Adapter EF-EOS R, Control Ring Mount Adapter EF-EOS R, and Drop-in Filter Mount Adapter EF-EOS R.

“The EF to RF Adapters will reinvent the way your Canon System works and transcend your photography. It allows flexibility to deliver amazing results depending on how you want your output to be,” said Jijo de Guzman, sports and action photographer and Canon Crusader of Light.

Editorial photographer and Canon Crusader of Light Wesley Villarica also added, “The EOS R system is set to redefine your experience, no matter what genre of photography you specialize in. The lightweight camera and revolutionary optics of the system enables you to literally and figuratively take your photography to new heights.”

Translate creativity into vivid prints

With the brand-new PIXMA TS9570, TS8270, the TR4570S – the newest additions to Canon’s growing range of advanced and multi-function printers – the creativity doesn’t stop as images captured are translated into vivid prints. Ideal for small office and home office, the new printers have powerful features packed into incredibly compact bodies. The PIXMA line features built-in pattern designs, automatic two-sided printing productivity, and wireless connectivity. The PIXMA Ink Efficient E4270 also packs powerful productivity that operates at low cost even with large print projects.

Meanwhile, the CanoScan LiDE400 and LiDE300 combine incredibly compact profiles with exceptional speed, and deliver versatile solutions for creative scanning needs.

“The Canon EOS R System was developed with a vision of continuously taking the whole EOS system further for the photo and video enthusiasts, and the new PIXMA printers and CanoScan scanners to further meet the demands of budding creative entrepreneurs. With this milestone launch, we hope to drive Canon’s business in the Philippines further to new heights,” concluded Mr. Kazuhiro Ozawa, CMPI President and CEO.

Get the Canon EOS R for PhP 147,998 at Canon dealers nationwide or visit for more information.

·        EOS R RF24-105mm USM Kit: PhP 214,998 

·        RF24-105mm f/4L IS USM: PhP 68,998

·        RF50mm f/1.2L USM: PhP144,998

·        RF28-70mm f/2L USM: Coming soon

·        RF35mm f/1.8 MACRO IS STM: Coming soon

·        Mount Adapter EF-EOS R: PhP 6,998

·        Control Ring Mount Adapter EF-EOS R: PhP 13,498

·        Drop-in Filter Mount Adapter EF-EOS R: Coming soon

·        BG-E22 Battery Grip: PhP 20,998

·        PIXMA TS9570: PhP 20,995

·        PIXMA TS8270: PhP 11,995

·        PIXMA TR4570S: PhP 4,995

·        PIXMA Ink Efficient E4270: PhP 5,995

·        CanoScan LiDE400: PhP 4,650

·        CanoScan LiDE300: PhP 3,435