Your city needs you! Waze, the everyday driving platform bringing together drivers to outsmart traffic, in partnership with Warner Bros. Consumer Products (WBCP) and DC, is introducing some epic forces of good and evil to the road - Batman and The Riddler.
From today, until October 31, 2020, activate the Batman experience on Waze and choose the side of DC Super Hero or Super-Villain by selecting the iconic voice of Batman (Kevin Conroy) or The Riddler (Wally Wingert) to guide you on your own adventures. Available globally in English, Spanish and Portuguese, you can follow The Riddler’s clues or enter “stealth mode” like Batman.
You can also change Waze car icons and hop in the Batmobile or The Riddler’s racer to guide you on your way, and select the Batman or The Riddler moods to heroically or cleverly outsmart traffic. And to complete the experience, you can listen to the Waze and DC Super Hero or Super-Villain playlists on Spotify while driving via the Waze Audio Player feature.
“By partnering with Waze on this innovative interactive program, we are giving fans the opportunity to get behind the wheel of their own reimaged Batmobile as the iconic DC Super Hero Batman who is known for having incredible gadgets and the coolest vehicles,” said Robert Oberschelp, senior vice president, global brand product, Warner Bros. Consumer Products. “As fans gear up to celebrate this year’s Batman Day, this will add some fun to their drive and take their imagination to new places.”
“We are so excited to be partnering with WBCP and DC to bring this experience to our users,” said Erin Belsey, Head of Brand Programs, Waze. “Given the year we’ve had, I think we all need some superhero support to guide our way, and we can’t think of a better way to do it than with the first-ever Waze program that features two iconic characters’ Voice navigation, Moods, and Cars. We’re also thrilled to be working with our Audio Player partner, Spotify, to bring the experience to life with fun music for drivers around the world.”
To access the new Batman and The Riddler features, visit here.
To drive with Batman and The Riddler while listening to their character-inspired songs on Spotify, visit here for Batman’s playlist, and here for The Riddler’s playlist.
For more information, or to download the Waze app, please visit this link.
About Waze
Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning.
A world with better transportation doesn't have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network, and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC
DC is one of the largest publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe digital subscription service. For more information visit dccomics.com and dcuniverse.com.