PAL Mabuhay Miles, SM Advantage Card launch 'Shop To Fly, Fly To Shop' campaign

POSTED BY: Lionell Go Macahilig
2022-06-13 18:40:00 PHT

Philippine Airlines' Mabuhay Miles has announced a momentous partnership with SM Advantage Card (SMAC) that will make traveling and shopping more rewarding.

PAL Mabuhay Miles and SMAC, two of the country's most enduring customer loyalty programs, recently launched "Shop To Fly, Fly To Shop."

Through the new lifestyle program, PAL's frequent flyers can convert their Mabuhay Miles to SMAC points. SM loyal shoppers, meanwhile, can convert their SMAC points to Mabuhay Miles.

The partnership agreement between PAL Mabuhay Miles and SMAC was signed during an exclusive media launch held at the C Lounge, Conrad Manila in Pasay City.

Key executives who led the signing of the agreement include PAL President and COO Stanley Ng, PAL Senior Vice President and General Counsel Atty. Carlos Luis Fernandez, SM Food Retail Group Executive Director Herson Sy, and Digital Advantage Corporation COO Kevin Hartigan-Go.

With the "Shop To Fly, Fly To Shop" campaign, every 500 Mabuhay Miles Points can be converted to 50 SMAC Points, while every 250 SMAC points can be converted to 100 Mabuhay Miles Points.

Mabuhay Miles Points can be used to fly to any of PAL's extensive local and international destinations, while SMAC Points can be used to shop at The SM Store, SM Supermarket, Hypermarket, and Savemore.

SMAC Points can also be used at retail brands like Waltermart, Alfamart, The Body Shop, Uniqlo, Levi's SM Appliance, Our Home, Crate and Barrel, Surplus Shop, Toy Kingdom, and many more.

The "Shop To Fly, Fly To Shop" campaign is part of PAL's 81st-anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country's flag carrier.

"PAL Mabuhay Miles continues to evolve as a pervasive lifestyle program that offers everything that makes the Heart of the Filipino beat- travel, shopping, dining, and more," said Stanley Ng, PAL President and CEO. "We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is the key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers."

SMAC, meanwhile, continues to evolve and elevate its member benefits and privileges as a way of thanking and rewarding its most loyal customers.

"We are pleased with this partnership to further ignite Filipinos' passion for traveling and shopping at a very crucial time, we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM shoppers and PAL flyers," said Kevin Hartigan-Go, Digital Advantage Corp. CEO. "Mabuhay Miles members can enjoy their earned miles beyond travel-related activities and SM Shoppers can now fly with their SMAC points convertible to PAL Mabuhay Miles."

To convert SMAC Points to Mabuhay Miles and Mabuhay Miles to SMAC points, visit and