Maya’s Marketing and Design Initiatives Win Big on Global and Local Stages

POSTED BY: Lionell Go Macahilig
2024-06-25 13:47:39 PHT

Maya continues to be the only local bank recognized with top honors at several prestigious global, regional, and local award ceremonies for its world-class marketing and design efforts, further cementing its position as the #1 Digital Bank in the Philippines and one of the World’s Best Banks.

The digital bank has achieved significant success in both global and regional competitions, including the A’Design Awards and PR Awards Asia-Pacific. 

Locally, Maya has excelled at festivals such as the Kidlat Award, Quill Award, and Anvil Award.

Pepe Torres, Group Chief Marketing Officer at Maya, said of these wins: "We believe that world-class digital banking products and services deserve nothing less than world-class marketing and design to accelerate our growth and touch the lives of Filipinos from the unbanked to the unhappily banked. These award recognitions are proof that homegrown Filipino brands can punch above our budget and infrastructure weight class and Filipino talent can compete with the world’s best.”  

Maya recently earned its inaugural A’Design Award – the world’s largest design competition hosted by Italy - for its comprehensive redesign of the Maya app, as part of Maya’s rebrand and transformation from a basic e-wallet into a cutting-edge all-in-one digital banking app. This recognition marked Maya as the only local bank to be honored at one of the world’s most prestigious design awards.

At the PR Awards Asia-Pacific, Maya clinched a Gold award for the Best Use of Advocates/Influencers/Celebrities category, recognizing its innovative and effective collaboration with A-Lister Liza Soberano, which made Maya and Liza the talk of the town when their breakthrough campaign launched in early 2023.

Locally, Maya's innovative marketing efforts have also been recognized with seven trophies at the Kidlat Awards 2024, seven wins at the 20th Philippine Quill Award, and five accolades at the 59th Anvil Awards, celebrating its dynamic world-class rebrand and various other campaigns.

Revolutionizing Philippine Banking

Since revolutionizing Philippine banking in 2022, Maya has made it effortless for Filipinos to get banked with its all-in-one digital bank app. The bank has engaged the youth with music, gamified experiences, and vibrant PR and social media campaigns. Early adopters embraced Maya, attracting 1.4 million bank customers in by end of the year.

The 2023 campaign, "My Money, My Bank, My Way," featuring Liza “Hope” Soberano, brought Maya even closer to the Filipino mainstream. From Liza’s Instagram reset to the shared debut of her film, the campaign provided a fresh perspective on modern banking possibilities with Maya, which offers effortless sign-ups, leading savings rates, easy credit, seamless payments, and accessible investments all through one app.

These strategic campaigns have driven remarkable business growth, with Maya’s depositor base surging by 74% year-over-year to 3.7 million and deposit balances increasing by 24% to ₱32 billion as of end-May 2024. Since its inception, Maya has disbursed ₱42 billion in loans as of end-May 2024 to more than a million borrowers, with 59% choosing Maya as their first banking partner. 

Maya’s marketing excellence has been recognized in the past from global and local competitions such as the APAC Effie Awards, Spikes, Cannes, London International Awards, Youtube Works Awards and more.

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱500,000 per depositor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.