Preparing for the Future: LBC's Proactive Approach to Customer Experience and Market Trends

POSTED BY: Lionell Go Macahilig
2024-08-27 14:23:39 PHT

Customer’s views on great service are shifting.

From a courier and logistics perspective, it’s not enough to be accessible, it has to be accessible at the speed of need. Reliability and trust are a given, which LBC is synonymous for; but now customers want ultra-fast delivery with the same guarantee. So how do all these new customer demands translate in real terms, particularly in terms of what LBC is doing to address these new customer needs?

“As a legacy brand, we’ve always made it a point to stay ahead of the curve when it comes to continuous innovation and enhancing our digital touchpoints. In the past few years, we have made significant strides in this area,” shares Enrique V. Rey, Jr., CFO of LBC Express, Inc.

Upgrading Customer Touchpoints

The LBC mobile app has been a cornerstone of the brand’s digital efforts.

The app is designed to be intuitive and allow allows users to effortlessly track shipments, schedule deliveries, and manage their accounts. With real-time updates and notifications, customers can stay informed about the status of their packages, ensuring transparency and peace of mind. The app also features secure payment options, ensuring transactions with LBC are smooth and hassle-free.

The LBC Mobile App: Convenience at Your Fingertips

With LBC continuing to push forward, exploring more digital offerings and evolving for the modern customer, it almost goes without saying that they would put a lot of effort behind one of their core digital touchpoints: the LBC mobile app.

The app offers real-time tracking, secure payment options, and convenient services like rider pick-up and branch drop-off. Additionally, users can easily find the nearest LBC branch using the branch locator tool and access customer support through the app's case management feature. These enhancements streamline the logistics process and solidify LBC's commitment to meeting customer demands in an increasingly digital world.

Enhanced Website: A Hub of Information and Services

The LBC website has also undergone significant enhancements to better serve customers.

The updated design ensures easier navigation, faster load times, and a more streamlined experience that puts customers first. The website ensures that customers can quickly find information about LBC’s services, explore shipping options, and access support. The website's enhanced features also include a comprehensive FAQ section, detailed service descriptions, and an updated blog that provides insights into shipping, logistics, and LBC’s latest partnerships and promotions.

Online and Mobile Touchpoints: Ensuring Seamless Integration

“We have always envisioned LBC as a brand that was accessible across all imaginable touchpoints because that’s what our customers need and want– which is why we really pushed to build the infrastructure to support an omnichannel experience,” explains Rey, Jr.

In addition to the LBC app and website, we have expanded our online and mobile presence to include various touchpoints, ensuring that our services are accessible across multiple platforms. Whether it's through social media, email newsletters, or our online chat support, LBC strives to provide consistent and reliable service across all channels.

A Commitment to Innovation and Excellence

By prioritizing customer needs and investing in our digital infrastructure, LBC is able to ensure that they are always prepared for the future.

Their goal remains the same: to provide our customers with the best possible experience, whether they're sending packages locally or internationally.

“At LBC, our commitment to innovation and excellence drives us to continuously upgrade our services and explore new ways to serve our customers. LBC is proud to be a trusted partner in every Filipino’s shipping journey and looks forward to delivering more value in the lives of their customers in the years to come,” ends Rey, Jr.