Lalamove Brings Care to Lolos and Lolas, Allowing Users to Donate Loyalty Points to Coalition Of Services Of The Elderly

POSTED BY: Lionell Go Macahilig
2025-05-01 14:45:37 PHT

Lalamove, the leading on-demand delivery platform in the Philippines, is rolling out its latest Deliver Care initiative, ElderCare on the MOVE, with a mission to bring smiles and support to elderly communities across Asia Lalamove partnered with.

In this initiative, Lalamove Philippines teamed up with the Coalition of Services of the Elderly Inc. (COSE) as the partner NGO to support elderly communities in 25 provinces and 82 cities and municipalities across the country.

Lalamove users can now support elderly communities under COSE’s wing by registering as members of Lalamove Rewards and donating accumulated LalaPoints with every completed order. With a total of 420 or 1,230 LalaPoints, ₱20 or ₱50 will be donated to COSE, which supports their community-based programs, such as health care, residential care, and age-friendly and diversified livelihood.

“COSE is home to just a fraction of the over 9 million senior citizens in the Philippines. And by 2050, the global aging population is projected to reach 1.5 billion. Because of this, we saw the growing need around elder care, especially essential social support,” said Djon Nacario, Managing Director of Lalamove Philippines. “With the ElderCare on the MOVE, we get to utilize our rewards program to deliver meaningful support directly to the communities of lolos and lolas, ensuring they have access to quality care and social support.”

Emily Beridico, Executive Director of COSE, remarked, “We are filled with gratitude for this partnership, which will enable us to continue providing care to older persons we work with. This initiative also reminds that older persons are deeply cared for and remain a valued part of our community.”

In line with Lalamove’s vision of empowering local communities to deliver positive change, this initiative illustrates how even the smallest deliveries can create a lasting impact. Join the cause and make a difference today

To easily donate LalaPoints, users just need to follow these four simple steps to sign up for the Rewards programme to support elders from COSE.