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realme Philippines Appoints New Marketing Director, IMC Lead

realme Philippines has appointed Alice Liu as its new Marketing Director, as the brand continues to strengthen its position and accelerate growth in the local market.

Alice brings over a decade of experience in integrated and digital marketing, with a strong track record in driving brand growth and leading high-impact campaigns across international markets. Prior to joining realme, she served as Head of Marketing at ASTRAUX and previously held a key marketing role at Xiaomi Indonesia, where she led multiple successful product launches and integrated campaigns.

With earlier experience at Tencent, IPG Group, and Publicis Groupe, Alice combines strategic thinking with strong execution. She holds an MBA from Cornell University and Tsinghua University, and a Bachelor's Degree in Advertising from Minzu University of China.

Joining her is Mitze Abrio as realme Philippines’ new Integrated Marketing Communications (IMC) Lead. Mitze brings over 10 years of experience in 360° marketing campaigns, events, and brand activations across the tech and retail sectors. She previously served as Brand Marketing Manager at TECNO Mobile Philippines, leading integrated campaigns across ATL, BTL, PR, and digital.

With a strong background in experiential marketing, media and influencer engagement, and nationwide campaign execution, Mitze will lead realme's integrated campaigns and strengthen partnerships.

Together, Alice and Mitze will drive the brand's next phase of growth in the Philippines.