iAdvertise Solutions ushers in a new era of digital advertising

POSTED BY: Lionell Go Macahilig
2021-03-26 15:50:00 PHT

The trends in the digital marketing scene have been ever-changing because of the continuous technological advancements that shape consumer demands and behavior.

In recent years, we've seen different unconventional marketing campaigns from the world’s biggest brands like Coca-Cola, Royal Crown Cola, Apple, Nike, and many others. These campaigns were choreographed by their own marketing agencies.

As we become more familiar with the ins and outs of digital marketing, however, brands have become more demanding toward agencies. Today, brands' demands cannot be achieved by creativity and out-of-the-box ideas alone.

Someway, somehow the helpers need to be helped too

These trends led to the birth of a new and unique digital marketing agency, iAdvertise Solutions. Veering away from the usual creative and campaign-focused approach of marketing agencies, the company offers guaranteed numbers and results to its clients.

Addressing the increasing demands of brands to their marketing agencies and chosen influencers, iAdvertise functions as the third-party agency that will ensure that these influencers and agencies meet the key performance indicators set by their clients to help them maintain healthy and harmonious relationships with their advertisers.

“The business model of iAdvertise took more than two years to develop and perfect prior to its launch in 2020,” says Lee Castillo, the company's brand director.

The secret behind the company’s confidence in providing guaranteed online numbers to its clients lies in its community of over 80,000 active members and 600,000+ registered members who will religiously visit a website, subscribe to a YouTube Channel, and watch their clients’ YouTube videos and share their Facebook content and interact with them.

“These 680,000+ people (and counting) have different wants, interests, and content preferences, which is why it is also important that we filter them to ensure that our clients get the best quality of audience that perfectly fits their target market,” Lee added.

iAdvertise Solutions services’ encompass the smallest clients (new content creators) to the biggest ones (brands, marketing, and media agencies). They relaunched their five core services to the public last October 2020 and were able to help 2500+ clients in just six months.

The company also aims to increase the level of competition in the online playing field. “This will be a good boost especially to the newcomers in the world of content creators. This forces the established YouTubers to continuously innovate their content to stay on top of the ladder. With tighter competition, we consumers benefit and that’s exactly what we want,” said iAdvertise President and CEO Reiner Cadiz.

In a marketing age where creativity is highly praised, the founders of the company believe that at the end of the day, result is still the king. With iAdvertise Solutions, meeting online goals will no longer be too much to handle and the clients can now focus on honing their craft and further exploring their creativity.

You create, we dominate.