Power Mac Center spotlights Filipino music using Apple devices
Apple Premium Reseller Power Mac Center (PMC) celebrated its 29th year by staging a series of live audio-digital crossover experiences featuring OPM icons and emerging artists. In this streaming age when music from all over the world has become readily available at one’s fingertips, PMC aims to put the Filipino brand of music front and center and give our local artists a unique platform to share it. “Sync Sessions is an original concept from way back that allows artists and fans to experience music in unique and innovative ways, as our featured bands and solo artists use Apple devices as instruments. As we consume more and more digital content, we also want to showcase the beauty of the live human experience of coming together to enjoy music,” said Joey Alvarez, PMC Director for Marketing and Product Management. To bring the audio-digital experience to more customers, it was staged in different locations in Metro Manila over five consecutive Saturdays, from Aug. 26 to Sept. 23. It
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