HyperX Adds 25 Global Influencers to Brand Ambassador Program
Diverse Range of Talent Joins Popular Musicians, Athletes and Celebrities in HyperX Heroes Program Underscoring its commitment to the esports community, HyperX, the gaming division of Kingston Technology, Inc., today announced its ever-growing HyperX Heroes program now includes 25 global influencers. Comprised of a diverse group of worldwide celebrities, the HyperX Heroes program brings together popular musicians, all-star athletes, professional esports teams, and well-known streamers to capture the HyperX core belief – WE’RE ALL GAMERS. The HyperX Heroes program began with the WE’RE ALL GAMERS ad campaign in 2019, designed to connect gaming fans across different realms of pop culture. Spanning TV, digital and social platforms, WE’RE ALL GAMERS featured a diverse talent roster including Post Malone, Gordon Hayward, JuJu Smith-Schuster, Pokimane, Daigo, and Rush transforming into their “gaming hero”. The WE’RE ALL GAMERS campaign secured a primetime television spot during NBA playoffs
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