NETIZENS, ADVERTISERS EXPRESS SUPPORT AND EXCITEMENT FOR ABS-CBN’S DIGITAL SHIFT WITH KAPAMILYA ONLINE LIVE
Netizens and advertisers expressed their support and excitement over what many deem as the beginning of a new era in entertainment in the country after ABS-CBN launched Kapamilya Online Live, which provides all-day live streaming of shows on YouTube and Facebook. ABS-CBN chief operating officer of broadcast Cory Vidanes thanked everyone for their support and assured that ABS-CBN will continue to produce world-class entertainment for Filipinos despite the challenges. “Despite the heartbreak, we promise to continue delivering our content on other platforms and to as many people as possible. From broadcast to live streaming, this is a new journey and a first for ABS-CBN to make a digital pivot with Kapamilya Online Live, the newest home of our well-loved Kapamilya shows that Filipinos miss. Our bond with our Kapamilya will never be broken,” said Vidanes. Advertisers had a chance to chat with various Kapamilya stars at the virtual trade event and experienced Kapamilya Online Live firsth
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