Shopee is PH's 1st e-commerce site to onboard local celebs
Leading e-commerce platform in Southeast Asia and Taiwan, Shopee, is embarking on a new venture as the first e-commerce platform in the Philippines to onboard local personalities. Introducing Shopee Celebrity Club, Shopee is enabling its patrons to have an easy access to a curated collection of products by several personalities, including Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and Shopee brand ambassador, Anne Curtis. "Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them," says Shopee Philippines Director Jane Lim. "We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their celebrities. We are proud to be the first e-commerce to officially launch s
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