Jollibee brings back the all-out joy of Pinoy Christmas in 'Sarap ng Pasko' campaign
Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and have longed for in the fast-food chain’s latest ad for the holidays. Titled “Sa Jollibee, Sarap ng Pasko!”, the video depicts different exciting reunions and celebrations of families, made even better with best-tasting Jollibee favorites like Chickenjoy, Jolly Spaghetti, and Burger Steak. While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and more exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle. “The campaign is special because, in essence, it took two years in the making. This campaign stands for two years of missed reunions, hugs, and long Christmas dinners—things that made Christmas special are now back. This year
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