#NothingBeatsGirls is the morale booster future queens need to see today
It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed as International Women’s Month – which Gatorade and its creative agency DDB MNL capped off with an inspiring animated video that cheered on young women to keep going. Gatorade’s #NothingBeatsGirls digital video derives inspiration from the country’s countless female athletes and harnesses the power of animation and poetic lyricism to illustrate the self-doubts, worries, struggles, as well as triumphs that women go through in their respective journeys to become the queens that they are. “In these trying times, the toughest girls blaze through. This is a salute to every single female with a fight to conquer. You are greater than your fears, insecurities, doubts, haters, worst games, setbacks, excuses, and mistakes,” was the resounding message from the animation. The video uploaded in Gatorade’s social media accounts is part of the brand’s yearly campaign with UAAP Volleyball athle
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