DigiCon 2026 Draws Over 2,000 Industry Leaders on its First Day, Puts Collaboration at The Heart of Digital Transformation
Over 2,000 leaders and professionals from marketing, business, technology, and media gathered at the Manila Marriott Hotel for the opening of DigiCon 2026, spotlighting the growing importance of cross-industry collaboration in driving the Philippines' digital future. Organized by the Digital Marketing Association of the Philippines (DMAP), this year's convention carries the theme “Interoperability: Welcome to the Age of Collaboration,” challenging businesses to break down silos, connect capabilities, and harness human creativity alongside emerging technologies. Opening the conference, DigiCon 2026 Co-Chairs Shayne Madamba and Raymund Sison joined DMAP President Miko David in underscoring the need for greater collaboration across industries. “Interoperability. It sounds like a technology term. But actually, it’s one of the most natural things in the world. In fact, you've experienced interoperability since day 1, the day you were born,” said Sison. “Think about the human body—the gre
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