SM Supermalls, TikTok Shop Redefine Retail with She Leads: Fun Beyond Shopping
SM Supermalls has long been the heart of Filipino shopping and lifestyle, offering everything you need under one roof. With its recent partnership with TikTok Shop, SM Supermalls has taken things up a notch by launching She Leads: Fun Beyond Shopping, a three-day event held at SM Mall of Asia’s Main Atrium. This unique celebration championed Micro-, Small, and Medium-Sized Enterprises (MSMEs), particularly women-led businesses. By blending digital innovation with physical retail, it transformed the shopping experience and empowered online entrepreneurs to connect with customers in a real-world setting. This is consistent with SM Supermalls' thrust to promoting MSMEs and strongly advocating for women's empowerment, giving these online entrepreneurs the experience of selling their products in the electrifying atmosphere of a mall. A new way to discover and shopAt SM Supermalls, shopping has always been about more than just ticking off a list—it’s about the joy of discovery. TheShe Lead
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