PUMA Energizes Seoul with Street and Sprint Style to Celebrate Launch of PUMA H-Street
PUMA pushes the streetwear scene to new heights with an immersive event, at LAYER 41 in Seoul, South Korea last May 15, to celebrate the launch of the brand-new PUMA H-Street. A reimagining of a sprint classic, the PUMA H-Street is posed to accelerate the low-profile sneaker trend, with PUMA right at the helm. Sprint Speed Meets Style in Seoul The PUMA H-Street event in Seoul is part of the Future Archives activation, a high-design, culture-driven series that honors the brand’s low-profile silhouettes by archiving heritage while propelling culture forward. Open to the public beginning May 16 to May 18, the four-day activation centered around styling, music, and design. PUMA teamed up with Korean cultural figureheads, including Cold Archive, Inside Tag, and EyesMag, as well as other local partners. The event took on a futuristic, gallery-inspired setup with reinterpreted track-and-field elements in honor of the PUMA H-Street’s running heritage. The space was enhanced with music curat
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