Starbucks joins the mobile app payment race
Expanding its presence in the digital space, Starbucks rolled out the Starbucks PH App, a mobile application that provides an efficient and cashless means for customers to purchase Starbucks products in more than 300 stores across the market. The launch of the Starbucks PH App makes the company the first coffee retailer to offer such a kind of innovation, integrating the popular Starbucks Card payment method and My Starbucks Rewards on customers' mobile devices. "We are pleased to introduce the Starbucks PH App to our My Starbucks Rewards customers as they earn stars and engage with Starbucks online," said Keith Cole, head of marketing, Starbucks Philippines. "This is the latest Starbucks innovation which aims to provide an enhance experience and meet customers' needs in the digital space, while continuing to provide an exceptional experience in our stores." One feature of the Starbucks PH App is "Shake to Pay" which allows users to shake their phones to launch a barcode within the a
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