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Manila Fame puts spotlight on digitalization, ecommerce

Digital transformation is disrupting businesses on all fronts, including the realms of design and fashion. In line with this trend, brands and companies in these creative fields are now utilizing digital marketing and ecommerce as fast yet cost-efficient means to promote and sell their products to various audiences across the globe. Embarking on its own digital transformation journey, the Center for International Trade Expositions and Missions (CITEM), the export trade promotion of the Department of Trade and Industry (DTI), is now taking advantage of digital marketing and ecommerce in bringing Filipino ingenuity and craftsmanship to the international stage. “Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital at the coming editions of Manila FAME,” shared Pauline Suaco-Juan as she detailed the direction of CITEM and its signature events moving forward. “Manila FAME will ha

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Avengers: Endgame hypes up with interactive exhibit at SM

The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’s grand conclusion to twenty-two films, Avengers: Endgame. This April, SM Cinema is standing with Earth’s mightiest heroes as the country's largest film exhibitor kicks off its Avengers: Endgame campaign. SM Cinema and The Walt Disney Company Philippines has launched the Avengers: Endgame Experience interactive exhibit at the SM Mall of Asia – Event Atrium. Marvel fans got a chance to stand with Earth’s mightiest heroes and avenge the fallen ones at the Avengers interactive exhibit to celebrate the movie’s arrival in the Philippines. SM Cinema has put together an exciting lineup of activities for mall-goers and fans alike! Walk through the entrance of the New Avengers Facility, heed the call for new heroes, and stand with our remaining Avengers. Test your strength and endurance in the different

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Converge FREEDOM streaming service now available in PH

Now you can choose how you want to enjoy your favorite shows with Converge FREEDOM, Converge ICT Solution’s newest offering. The company intends to revolutionize the way you watch and access content. Powered by its pure fiber Internet, Converge FREEDOM is a streaming service designed to access your content at your own pace and convenience.  “We’re very excited to launch Converge FREEDOM today as we give our valued subscribers the full power over what they watch, when they watch it, and where they watch it,” says Jesus Romero, Converge ICT Chief Operating Officer. “This is the first of the many new offerings we’re introducing this year and we’re starting off with what Filipinos enjoy the most: access to entertainment. You will no longer be limited to watching your favorite programs on your TV. With Converge FREEDOM, you can watch anytime, anywhere in your home with its on-demand functionalities," Romero added. Enjoy maximized convenience with Converge FREEDOM. You can access it from

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SM Supermalls debuts first in-mall smart robot in PH

Mall-goers, meet SAM, the country's first ever in-mall smart robot. He can roam around and interact with people just like some of the robots that came before him. But most importantly, he can help you with the matters involving your mall-hopping experience: shops whereabouts, today's schedules, potential great deals, you name it. SAM is an artificial intelligent (AI) humanoid robot made possible by SM in partnership with Cal-Comp Technology with the aim to deliver a smoother, more personalized, and efficient interaction with customers. SAM is equipped with an advanced face recognition technology that gives him the capability to make personalized greetings to customers once they enter the mall. What's more is that this robot serves as a concierge running online 24/7 to provide information to its customers. SAM was officially launched by SM Supermalls last March 28, 2019, at the SM Megamall in Mandaluyong City. “Innovation is what SM strives for in providing better customer service t

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40,000 OPM fans gather at Cast Away Music Festival 2019

A crowd of 40,000 people from all over the province of Bulacan and nearby places once again shook the Cast Away Music Festival 2019 held in SM City Baliwag. The biggest music festival in SM City Baliwag featured performances by Side A, True Faith, and Freestyle. This year's of the music fest breaks 2018's attendance of at least 35,000 music fans, all of which partied to the tune of songs performed by OPM bands Rivermaya, Orange and Lemons, and Urbandub. Ebe Dancel, Sugarfree's former frontman, also joined the festivity last year. “It is with great joy that we continuously experience the outpouring success of Cast Away Music Festival here in SM City Baliwag. The 40,000 attendees prove that love for OPM never fades, and keeps getting bigger and bolder with the coming years. To keep up with this warm response, we commit to making every Cast Away bigger and unforgettable for our shoppers,” shares SM City Baliwag Mall Manager Arch. Andrew Cristobal. Notably, the festival coincides with S

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LG breaks the norm with new innovative washing machines

Even with more women joining the workforce, studies have shown that a bulk of the housework is still relegated to the women. This is known as “the second shift”, where the family structures are still holding on to traditional roles in gender equality with regard to the chores that the women are still expected to do. One of them is the laundry. This takes up so much time and energy that women often feel that they no longer have time to take care of themselves. Aside from the stereotypes that many Filipinos grew up with, where it was the norm to leave all the homecare duties to the women, another reason that men give as to why they don’t help out is that they don’t know how to do the household tasks properly. The innovative technologies designed for LG Home Appliances make chores, such as doing the laundry, easier to accomplish - and surprisingly pleasant – especially for men who are trying to do it right for the first time. LG’s line of smart appliances with features that offer powerf

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Landlite reveals 2019 lighting trends, new brand endorser

Eco-friendliness and sustainability. Multifunctionality. Mobility. Human-centeredness. These are the key lighting design trends to look forward to this 2019, as revealed by Landlite Philippines Corporation (LPC), a leading distributor of lighting fixtures and solutions in the country, as it gathered members of the media, industry partners, and their top clients at the sleek LuxDecor showroom in Bonifacio Global City, Taguig. “We’re excited to share the latest lighting design trends for this year 2019,” said LPC CEO Jocelyn Li, during Lighting Trends and Designs 2019 where the top lighting distributor shared with key customers and media the latest lighting design and technology innovation. “We would like to uplift the lighting standards of our market into a new level. We have three main priorities we focus on: Quality and service, evolving trends, design and innovation, and product sustainability." During the event, LPC also presented its new brand ambassador top host and celebrity Ma

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Warner TV premieres Miracle Workers and Whiskey Cavalier

Hollywood is set to make waves once again this 2019 as general entertainment channel Warner TV brings two new television shows by the coming few weeks. If you're a fan of the likes of Boardwalk Empire, The Walking Dead, Scandal, and even Harry Potter, expect a treat coming ahead as this channel is set to premiere two new shows – Miracle Workers and Whiskey Cavalier – featuring a bunch of star-studded cast from the programs mentioned above. Once known as a wonderkid for the famous magical movie franchise Harry Potter, Daniel Radcliffe is an angel in Miracle Workers, a show that promises a fresh-yet-hilarious take on afterlife. Joining him are Geraldine Viswanathan, Karan Soni, and Steve Buscemi as God. Whiskey Cavalier follows the life of an FBI agent and a CIA operative. Join Scott Foley and Lauren Cohan as these two will essay the roles as leaders of the inter-agency team and their share of high-octane crime-fighting adventures (and misadventures). “We think Filipino audiences are

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Indulge in The Umbrella Academy on Netflix with LG

Hot on the heels of its partnership with Netflix for the debut of Korean series Kingdom, LG Philippines has teamed up once again with the online streaming giant to bring another immersive viewing experience with the introduction of a new original series titled The Umbrella Academy. During an event held at the Shooting Gallery Studios in Makati City, LG put up Seven Super Rooms where guests were able to test their wits and become a superhero for a day by unlocking rooms filled with mindboggling challenges. Celebrities and Sanya Lopez, Benjamin Alves, Khalil Ramos, Gil Cuerva, Dani Baretto, and Binibining Pilipinas International 2016 Nicole Cordoves – also the LG OLED TV ambassadors – replicated the superpowers of the heroes featured in the new series. Several challenges included giving out commands and turning them into reality with the help of LG OLED TV's AI capability and Crystal Clear sound. LG OLED 4K TVs were installed in each room, delivering immersive viewing experience, than

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Samsung outs new wearables to match today's lifestyles

Samsung Electronics Co., Ltd. announced its new lineup of Galaxy wearables: Galaxy Watch Active, Galaxy Fit/Galaxy Fit e, and Galaxy Buds. The smartwatch, activity tracker, and cord-free earbuds made for a range of lifestyles. For everyone from life balance seekers to those who are looking for extra motivation, Samsung wearables make pursuing wellness goals more convenient, more stylish and more fun.   “Consumers are increasingly putting their overall wellbeing at the center of their lifestyle decisions, and they’re looking for wearables that make it easier to get active and stay balanced every day,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Everyone has their own way of pursuing their goals. We’re thrilled to introduce our new line of wearables to fit seamlessly into your life and complement your own personal wellness journey.” Samsung Galaxy Watch Active: Style meets sporty For fashion-forward consumers who want to live healthier

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