ABS-CBN FILMS STARTS RELEASE OF NEW MOVIES STRAIGHT TO STREAMING
Kicking off with Kim Chiu’s “U-Turn” ABS-CBN Films allows Filipino moviegoers worldwide to finally watch newly produced local movies on digital, cable, and satellite TV in the safety of their homes while most cinemas remain closed due to the pandemic risk. It has partnered with streaming platform iWantTFC and digital site KTX.ph to reach Filipino communities around the globe and Philippine cable companies SKYcable and Cignal to serve film buffs in various parts of the country. “Even if the pandemic has been challenging, it has pushed us to think out of the box. And with the theaters still closed, we thought of ways to reach our audience in different ways,” said ABS-CBN Films managing director Olivia Lamasan. “Viewers now have strong and powerful choices on where to consume content,” she added, citing that for only Php 150 per film, audiences will get 48-hour access to new movies in their chosen platform. The project’s maiden offering is the horror flick “U-Turn” starring JM de Gu
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