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Brother Philippines Trade-in Madness Promo rolls out in SM City North EDSA and various locations

Brother Philippines has launched its latest edition of the Trade-in Madness Promo Roadshow at SM City North EDSA in Quezon City for a week of eco-friendly upgrades and exclusive discounts. From Oct. 25 to 31, customers can trade in old printers, typewriters, fax machines, or any all-in-one printing products, regardless of brand or operational condition, for exclusive discounts when purchasing new Brother printers. Customers can score up to 30% worth of discounts. Each registered participant can avail of a maximum of three transactions and upgrade their current printing and digital imaging machines for a much lower price. "By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet," shares Brother Philippines President Glenn Hocson. "This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness," h

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HONOR PH bags 1 Silver, 4 Gold Awards at Marketing Excellence Awards 2023

Leading smart devices provider HONOR Philippines won big time at the Marketing Excellence Awards 2023 on October 13, taking home a total of five awards – 4 Gold and 1 Silver. The prestigious event was initiated by Marketing-Interactive and the entries were judged by a diverse pool of marketers around the country. “To go up against some of the most established brands in the country and to be chosen as a nominee is an achievement in itself. We had never expected to win the major awards as this was our first time joining. These awards go to our ever-loyal HONOR fans who inspire us every day to be better and to do better,” said Stephen Cheng, Vice President of HONOR Philippines. Banking on the massive success of the HONOR X9a 5G, HONOR Philippines won silver in Excellence in Viral Marketing, Gold in Excellence in Content Marketing, and Excellence in Experiential Marketing. The tech brand also swept the talent awards bagging Gold in both Marketing Leader of the Year (Stephen Cheng) and Ma

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Bayad and RCBC renew partnership to enable seamless digital financial solutions

The pioneer brand in the outsourced payment collection system in the Philippines, CIS Bayad Center, Inc. (Bayad) has renewed its partnership with Rizal Commercial Banking Corporation (RCBC), enabling inclusive financial services through RCBC Diskartech and RCBC ATM Go. RCBC DiskarTech is the country’s first multilingual financial inclusion application that allows users to deposit, save, withdraw, and pay bills. With its bill payment capability powered by Bayad, RCBC DiskarTech app users can now conveniently settle their bills for electric and water utilities, cable and internet, government contributions, loan payments, credit cards, school tuition fees, online shopping, insurance, and many others. Apart from this, RCBC DiskarTech App users will now also be able to deposit funds and withdraw cash through Bayad Center branches.  On the other hand, RCBC ATM Go is the country’s largest bank-agnostic, mobile-point-of-system, and grassroots-oriented ATM service. By partnering with MSMEs a

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ALPAS Pinas, advocates, and experts reinforce the need for nuclear power in PH

Stand Up for Nuclear, the world’s first global initiative advocating for the protection and expansion of nuclear energy, recently convened to discuss the readiness of the Philippines to embrace nuclear power at the SMX Aura, Taguig City. Organizing this year’s event and the leading voice in the call to Stand Up for Nuclear was ALPAS Pinas, a non-stock, non-profit organization dedicated to promoting nuclear energy as a clean and sustainable source of power. The event aimed to illuminate nuclear power's potential in the Philippines and underscore its advantages during these critical times. “As advocates for nuclear energy, our mission is to effectively communicate its benefits and work toward a sustainable energy future for the Philippines. Amid the looming energy crisis, it is high time for us to realize the advantages of nuclear energy,” said Gayle Certeza, the lead convenor of ALPAS Pinas. With the theme “Nuclear Now: Malinis, Maasahan, at Murang Kuryente para sa PINAS,” the event

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FortiGuard Labs: Organizations detecting ransomware decline as targeted attacks rise

Fortinet recently announced the latest semiannual Global Threat Landscape Report from FortiGuard Labs. During a press briefing held at the New World Makati Hotel, Alan Reyes, Country Manager of Fortinet Philippines, shared key insights from FortiGuard Labs Q2 2023 Threat Report. This report provides organizations with valuable intelligence on potential threat activities. In the first half of 2023, FortiGuard Labs observed notable trends, including a decrease in ransomware detections, heightened activity among advanced persistent threat (APT) groups, shifts in MITRE ATT&CK techniques used by attackers, and more. Beyond the highlights mentioned here, the comprehensive analysis is available in the 1H 2023 Global Threat Landscape Report. The report also revealed that Fortinet successfully identified and defended against approximately 17.7 million viruses, botnets, and exploits per day in the Philippines during Q2 2023. Reyes emphasized that the distribution of threats in Q2 2023 remained

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ADM Cares partners with Pawssion Project to advance pet welfare in the Philippines

ADM, a global leader in human, pet, and animal nutrition, has partnered with Pawssion Project, a non-profit organization dedicated to rescuing, rehabilitating, and rehoming pets to advance pet welfare in the Philippines. Through ADM Cares, the company’s corporate social investment program, ADM’s contribution is helping to build a dedicated 25 sqm space within Pawssion Project’s shelter specifically for paraplegic dogs and cats. This dedicated space will house a hydrotherapy facility to aid in the rescues’ rehabilitation efforts. At the same time, it will support nourishment of all pets. ADM Pet Nutrition will be donating complete and balanced petfood including Ganador, a high-quality dog food suitable for all breeds and life stages, and Minino, a professional cat food for felines of all ages and sizes. “At ADM, we truly believe in the power of community and compassion. Our partnership with Pawssion Project is a testament to our unwavering commitment to making a positive impact in the

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OPPO sees market share increase as global foldable smartphone market grows

Foldable smartphones have become increasingly popular in recent years, and since the introduction of this segment of smartphones, there has been much excitement in product launches around the world. Delving deeper into the highly competitive foldable smartphone space, a Counterpoint study shows that global shipments of foldable smartphones will reach 55 million units by 2025, along with the realization that global smartphone brands have made significant headway in this industry. Smartphone manufacturers are strategically shifting their focus towards the premium segment. Within this segment, foldable smartphones have emerged as a game-changing innovation, offering a unique consumer experience. With OPPO, a leading global smartphone manufacturer, at the forefront of this revolution, the brand’s contributions are reshaping the foldable smartphone landscape. Foldable smartphone scene--a growing segment According to Counterpoint’s data, global foldable smartphone shipments are on track

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85% of Filipino consumers think there are 'too many' subscription services

The boom in the subscriptions economy is causing ‘subscription fatigue’ in the Philippines, according to a new survey. Nearly nine in ten (85%) Filipino subscribers believe there are now “too many” subscription services available. As a result, 91% are now demanding a unified platform to administer all of their subscriptions. Despite many feeling overwhelmed, 83% say they would sign up for more subscriptions if they were consolidated through a centralized content hub. That’s according to new research from Bango, based on a survey of over 6,000+ consumers currently paying for subscription services across India, Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Subscription overload According to the data, 79% of Filipino consumers have more than two subscriptions and 13% have more than six. These include services ranging from video streaming to food delivery, music, and sports. The growing number of subscriptions to manage is causing Filipino consumers to become frustrated by t

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HONOR sets new standard with HONOR X6a, priced at only ₱6,990

Leading smart devices provider HONOR Philippines recently announced the launch of the HONOR X6a at a very affordable price of ₱,990. Featuring a stunning 6.56-inch display supporting Dynamic Dimming, a powerful 50MP Triple Camera system, a long-lasting 5,200mAh battery and up to 128GB storage, the new HONOR X6a offers a well-rounded user experience that lasts all day long. Get it at your nearest HONOR Experience and Partner Stores or online via Lazada, Shopee, and TikTok Shop. “It really does feel like Christmas and it’s the best feeling when you’re at the giving end. The HONOR X6a is a powerful entry-level smartphone packed with specs that Filipinos will truly enjoy. Beginning Sept. 26, shoppers don’t have to wait anymore, this new smartphone is now available for only ₱6,990,” said Stephen Cheng, HONOR Philippines Vice President. Stylish design with Eye-comfort Display The HONOR X6a has an embedded layer of nanocrystals, finished with a brightening coating that provides users with

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HONOR 90 5G success continues with HONOR 90 Lite 5G launch on Sept. 26

Just when you thought they’re done, HONOR Philippines shocked fans and tech enthusiasts alike after the announcement of the HONOR 90 Lite 5G launch on Sept. 26. Catch the Facebook livestream event at 7:30PM via http://bit.ly/ HONOR90Lite5G and get a chance to win exciting prizes including a brand new HONOR 90 Lite 5G!  “We are still overwhelmed with the huge success of our recently launched HONOR 90 5G in the country and we are not stopping there! With that, we are introducing the HONOR 90 Lite 5G in the country with equally impressive performance but at a more affordable pricepoint,” said HONOR Philippines Vice President Stephen Cheng.  Flagship-level storage  Bringing a smoother user experience, the HONOR 90 Lite 5G features an impressive 8GB RAM and 256GB super storage with a 4500mAh battery to keep users online and connected throughout the day. In addition, the device runs the Android 13-based HONOR MagicOS 7.1 to offer smart features such as HONOR Share for speedy file transfer

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