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HONOR Philippines Transforms Digital Retail Experience with TikTok Shop Breakthrough

HONOR Philippines is proving that tech innovation goes beyond devices; it extends to how brands connect with consumers. Through a bold and data-driven approach to e-commerce, the leading global provider of smart devices has emerged as a standout performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales. In the fourth quarter of 2024, HONOR recorded a 1.7x performance increase compared to Q1 to Q3, securing its place among TikTok Shop’s Top 20 brands in the Phones & Tablets category and ranking #13 overall. The brand’s success is rooted in a strategic fusion of product innovation, content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content, and Empowerment to measure and optimize seller performance. By implementing targeted product drops, viral content strategies, and high-impact ad placements, HONOR achieved a 174% growth in gross merchandise value (GMV) in Q4 2

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Imprint 2025: Bringing Together the Best of Local Graphic Designers

The Filipino Graphic Designers (FDG) community brings together for the first time the country’s best and brightest talents in graphic design. This event is made possible by the collaboration between the FDG and the Philippine Printing Technical Foundation (PPTF), a key force in advancing the importance of the print and design industries in the country.Dubbed IMPRINT 2025: Graphic and Visual Communications Upskilling Fair, this event will be held on February 12, 2025, from 9:00 AM to 5:00 PM at the Philippine Trade Training Center. The event aims to address the many challenges faced by freelance graphic designers in an ever-changing business landscape and how to better help professionalize its practitioners. It also seeks to help graphic artists manage a freelance business as well as effectively market their skills to potential clients while keeping abreast of the many changing trends of the industry and the art of graphic design. This event will also provide an avenue for designers to

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HUAWEI Mate X6's Unique, Industry-Leading Design Solves Long-Standing Challenges with Foldable Devices

In today’s innovation-driven world, the smartphone industry is seeing a dramatic shift, with each year bringing design and performance upgrades. One of the most significant advancements in recent years is the rise of foldable smartphones. These devices blend cutting-edge technology with unparalleled versatility. As a leading player in the industry, HUAWEI has introduced a foldable smartphone that is not only groundbreaking but also built to last. The HUAWEI Mate X6 has shattered prior expectations and addressed user concerns. This latest foldable marvel has redefined the category, offering innovative solutions that elevate the user experience and position it as a front-runner in a competitive market. The secret? A remarkable device architecture that combines an optimized build with a robust hinge system, making the HUAWEI Mate X6 one of the most durable yet lightweight foldables available today. Fold-Resistant: Stays Durable No Matter How Many Times It's Folded Nobody wants a fold

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Powering Economic Growth: How Nuclear Energy Can Drive the Philippines Toward Prosperity

The Philippine economy stands at a critical crossroad. According to the Philippines Economic Update (PEU) report released by the World Bank, the country is projected to achieve robust economic growth of six percent from 2024 to 2026. This presents a unique opportunity to chart a path toward lasting prosperity. However, this positive outlook comes with significant risks. The same report highlights potential threats such as geopolitical tensions, volatile commodity prices, and adverse weather conditions, which could destabilize the foundations of progress. At the core of these challenges lies the nation’s energy supply. According to a report by Ember, coal fuels 61.9 percent of the Philippines' electricity generation, with 80 percent of this coal imported. This dependency has made the Philippines the most coal-dependent country in Southeast Asia as of 2023, with electricity rates peaking at ₱11 per kWh—the second highest in the region. These high energy costs not only financially burde

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ZTE Recognized with EcoVadis Gold Medal for Sustainability Excellence, Ranked Among the Top 4% Globally

ZTE Corporation, a global leading provider of integrated information and communication technology solutions, has been awarded the prestigious Gold Medal in the EcoVadis 2024 Sustainability Performance Overview report. This recognition places ZTE among the top 4% of companies assessed by EcoVadis over the past 12 months(96+ percentile) globally. Furthermore, ZTE ranks in the top 2% of companies within the Manufacture of Communication Equipment industry, reflecting its outstanding performance in sustainability. EcoVadis awards medals based on a company's percentile rank, with the Gold Medal recognizing those in the top 5% (95+ percentile). ZTE's exceptional performance places it among this elite group, underscoring its strong commitment to sustainable practices: Environment: ZTE ranks in the top 7% of companies in the Manufacture of Communication Equipment industry, demonstrating its ongoing efforts to minimize environmental impact. Labor & Human Rights: ZTE's performance in this are

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Fullerton Health Taps DM&A Co. to Elevate Social Media Presence

Fullerton Health Philippines has chosen Dugenia, Marayan, and Associates, Co. (DM&A Co.) as its new social media partner, ushering in a new era of strategic and creative engagement for its digital assets. Known for their innovative “Challenge the Usual” approach, DM&A Co. is set to revolutionize how Fullerton Health connects with its audience in the fast-paced world of social media. DM&A Co. brings years of expertise in crafting compelling social media content tailored to the unique needs of its clients. For Fullerton Health Philippines, this partnership signifies an opportunity to highlight the brand’s advocacy for preventive care and its executive health screening services in a way that resonates with Filipinos. “Our philosophy is simple yet bold: we challenge the usual,” said Michael Dugenia, Managing Partner of DM&A Co. “For Fullerton Health, this means creating content that not only informs but also inspires conversations about health and wellness. We’re excited to help amplify

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Shingles: The Reawakening of Chickenpox

Many of us think of chickenpox as a childhood illness — a harmless rite of passage that fades into memory once the itchy blisters heal. However, what most people don't realize is that the virus behind chickenpox, the varicella-zoster virus (VZV), never really leaves the body. Instead, it lies dormant in the nervous system for years, only to reawaken later in life as a painful and potentially debilitating condition known as shingles. Shingles, or "kulebra" as it’s locally known, is a viral infection that can cause severe discomfort. It’s the same virus that caused your chickenpox but reawakens when your immune system is weakened. In a radio interview, Family Medicine and Geriatrics Expert Dr. Cheridine Oro-Josef, likened the pain of shingles to "a dormant volcano suddenly coming to life." She emphasized that the most challenging symptom isn’t the rash itself, but rather the nerve pain known as postherpetic neuralgia or long-term nerve pain. Her patients often described this pain as "b

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Inspire Greatness at CES 2025: TCL Showcases Its Latest Display Innovations and Breakthroughs Across Smart Devices

TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, showcases a diverse range of display technologies at CES 2025. This includes QD-Mini LED TVs, professional monitors, in-car displays, mobile phones, tablets, smart watches, smart projectors, and RayNeo AR Glasses. Additionally, TCL unveils its latest AI advancements in new product categories and a comprehensive smart home ecosystem, underscoring its commitment to providing smarter and healthier lifestyles and inspiring greatness globally. Revolutionizing Display Technologies TCL's leadership in display innovation is highlighted by its flagship TCL X11K QD-Mini LED TV. This model redefines home entertainment with over 14,000 local dimming zones, delivering breathtaking clarity and visual precision. Enhanced by TCL’s All-domain Halo Control Technology, it offers a truly immersive viewing experience, bringing every frame to life with vivid detail. To complement these visuals, TCL has strategically pa

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Home Credit Philippines Promotes a Healthier Lifestyle with Takbo #ParaSaLife

Home Credit Philippines (HCPH), the country’s leading consumer finance company, is taking a significant stride toward promoting wellness and community engagement with its first-ever fun run, Takbo #ParaSaLife. Set to happen on Feb 16 at Parqal in Aseana City, this event invites Filipinos to kickstart the year on a healthy and active note. Organized in partnership with WeKenRun, a local running group established by well-known marathon coach Ken Mendiola, Takbo #ParaSaLife caters to all levels of runners with race categories of 1K, 3K, 5K, and 10K. With this initiative, HCPH strengthens its commitment to empowering Filipinos to live more rewarding lives. Beyond offering financial solutions, the company seeks to promote holistic well-being—encompassing physical, mental, and emotional health—by creating opportunities for communities to come together and embrace a healthier lifestyle. “Home Credit is committed to empowering Filipinos to live the life they deserve, and this extends beyond

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Fortinet Partners With Manila Central University to Develop the Next Generation of Cybersecurity Talent

Fortinet, the global cybersecurity leader driving the convergence of networking and security, has partnered with Manila Central University (MCU) as part of its Academic Partner Program. The collaboration formalized through a Memorandum of Understanding (MOU) signed alongside Fortinet’s distributor, MEC Networks Corporation, and partner, Sapient Technology, aims to help develop the next generation of cybersecurity professionals and address the talent shortage in the Philippines. The partnership enables MCU to integrate Fortinet’s Network Security Expert (NSE) training and certification program into its academic offerings, either as part of the curriculum or offered as stand-alone courses. It also provides opportunities for faculty members to undergo specialized cybersecurity training. These programs equip students with essential skills and knowledge in areas such as network security, web security, malware analysis, and defense, along with industry-recognized certifications, preparing t

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