Twitter Insights: Retail Therapy during COVID-19 Lockdown
The #StayAtHome period made 78% of Filipinos on Twitter go online to purchase products Twitter, as the go-to place for #WhatsHappening in the Philippines, is a hotspot for conversations around the latest buys and online shopping sprees. Along with this is the evolution of how consumers behave and what they openly share regarding their buying habits. These insights can help brands understand consumers better and why e-commerce is almost a non-negotiable for businesses. “There’s no doubt that shopping conversations on Twitter are increasing across South East Asia. While we see peaks in the lead-up to eCommerce days and for a few days after, shopping is a year-round conversation on Twitter. As people are shifting more to eCommerce and mCommerce, we see this conversational trend continuing to grow rapidly,” said Arvinder Gujral - Managing Director, Twitter, South-East Asia. “For brands, this requires a change in the way they approach their marketing. A more in-depth understanding of why
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