PLDT Home’s new ad sheds light on rediscovering the strongest family connections
Life in lockdown has been a learning phase for everyone. The pandemic may have brought collective fear due to the uncertainty of the times but there remains a glimmer of hope in the small things that were used to be taken for granted. And as families take part in this universal experience, it is also in these moments that people gain a newfound appreciation for the things that truly matter to them. PLDT Home’s newest campaign video circles on redefining relationships and creating deeper emotional bonds in the family by rediscovering one’s strongest connections at home. The short film “Rediscover Home” depicts the changes between the normalcy people used to enjoy pre-quarantine, and the life they now know in the new normal. The video starts with the sudden announcement of the community quarantine, and how this compelled families to postpone the events they were looking forward to – from upcoming trips to exciting fiestas, quiz nights, videoke nights, travels, and get-togethers. Despit
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