Digital habits on the rise in Southeast Asia as the new normal approaches – Mastercard Study
COVID-19 has driven momentum towards the digital economy in Southeast Asia by necessitating rapid adoption of ecommerce, home deliveries, and digital and contactless payments, according to the latest Mastercard Impact Studies. Even as countries in the region start to ease restrictions and prepare for a “new normal”, the report indicates that some of these trends and habits formed in response to the pandemic are expected to remain for the long-term. Gathering input from consumers across 10 markets in the Asia Pacific region, the report examines the effects of extraordinary events on attitudes and behaviors among consumers and/or business professionals. The recent results indicate a rise in online shopping in the region, with 40 percent or more of surveyed consumers in Malaysia, the Philippines, Singapore, and Thailand reporting they relied more on home delivery services in April than in March. Meanwhile, nearly half of the consumers surveyed in Malaysia, Singapore, and Thailand reporte
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