Edamama leverages AWS to scale up amid pandemic, competitive ecommerce landscape
Key people behind Edamama, an ecommerce site dedicated to mothers, have recently talked about how leveraging Amazon Web Services technologies has helped them address the pain points moms in the Philippines are experiencing when shopping online. During an exclusive press conference via Zoom, Monica Otayza, Edamama’s public relations and marketing head, and Seaver Choy, the company’s senior tech manager, spoke about how their emerging ecommerce platform rose amid the ongoing COVID-19 pandemic with the help of AWS. While the pandemic has affected many businesses in the country in a negative way, it has helped Edamama accelerate its growth as an ecommerce platform. People have more time with their phone instead of going outside to buy what they need. Established in May 2020 by the husband-wife duo Nishant and Bela Gupta D’Souza, Edamama is now the number one vertical platform for mothers and children in the country, said Otayza. “Curating products, content and services for households,
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