More Filipinos use eCommerce for the first time due to pandemic – Visa Study
The pandemic has resulted in new consumer behaviors emerging in the Philippines, where more Filipinos are starting to go on digital commerce platforms and make cashless payments. According to Visa’s latest Consumer Payment Attitudes study, 52 per cent of Filipinos shopped online through apps and websites for the first time during the pandemic and 43 per cent of them made their first online purchase using social media channels. Online shopping activity has also increased in the past one year based on the research findings. Close to nine in 10 Filipinos have increased their online shopping activities on websites or apps, whilst seven in 10 are shopping more on social media channels. More than half of the consumers are also more inclined to shop from large online marketplaces (53%) and home-based businesses (61%). These new shopping preferences might turn into habits that last beyond the pandemic. The study also showed a large user base who started ordering home delivery, likely due
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