Twitter Unveils #BestofTweets 2020 Philippines Award Winners
Celebrating the brands worth remembering from a year we’ll never forget 2020 has been a year of disruption and disconnect across economies, industries, and communities. For marketers, 2020 proved to be a more challenging year as disconnect is a rampant theme all throughout. Campaigns, events, and creative shoots had to be moved online, postponed, or cancelled, setting aside a year’s worth of pre-planned concepts and strategies into the shelves. Despite these challenges, the real time nature of Twitter provided a space for brands to step up and take action to inform, support and entertain people during an objectively chaotic year. Whether they're tapping into Twitter’s conversational insights, creating a meaningful connection with their communities or using Twitter’s product suite to completely revamp their launch plan--marketers across Southeast Asia, especially the Philippines displayed tenacity and creativity in using Twitter to help their brand stay agile and relevant this year.
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