CES 2021: Empowering employees and caring for customers, Delta continues to use tech for good
Delta took the CES stage this week for the third consecutive year as Molly Battin, V.P. - Global Brand Marketing, talked about Delta’s efforts to use technology to better connect with employees and customers. The panel, moderated by WIRED acting Editor-in-Chief Megan Greenwell, also featured Norman DeGreve, CVS Health Chief Marketing Officer, and Bob Lord, IBM Senior Vice President – Cognitive Applications, Blockchain and Ecosystems. Delta is currently working with CVS Health on a first-of-its-kind comprehensive COVID-19 employee testing program and has a long-time partnership with IBM, through which new tech like quantum computing is now being explored to enable even better customer experiences throughout travel. Together, the trio discussed a range of timely topics, from how COVID-19 has impacted customer expectations to how each company is using tech to guide smarter decisions as we emerge from the pandemic. While COVID-19 has changed the world, Delta’s customer-focused approach
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