BrickTech Strategy Fuels Cebuana Lhuillier’s Success in Empowering More Filipinos
Cebuana Lhuilllier has long been the Filipinos’ go-to microfinance institution for their various needs, from pawning, remittance, microinsurance, and micro savings to business-to-business microloan solutions. Since its establishment in 1987, Cebuana Lhuillier has always focused its efforts on empowering Filipinos by providing accessible financial services anytime and anywhere. This mission is the driving force that propels Cebuana Lhuillier to expand, develop, innovate, and improve. To fuel this growth, Cebuana Lhuillier has come to rely on its unique BrickTech strategy. This approach combines an extensive and robust expansion of physical branches (Brick) with the rapid integration of technological innovations through a proprietary platform to enhance services and expand product offerings (Tech). The Strength of BRICK Cebuana Lhuillier initiated an aggressive nationwide branch expansion in 1990, aiming to establish as many branches as possible across the country to make their servi
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