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Experience Easy with GCash for Business: Customer-Centric Solutions for PH Enterprises

The numbers are in and it’s undeniable – customer experience is everything. Studies reveal the irreplaceable value of good customer experience to the success and growth of any company in any industry. A study from PwC revealed that customers are willing to pay up to a 16% price premium for top-flight service, while 32% of all customers are willing to walk away even from a brand they love after only one bad experience. Customer loyalty also grants businesses much more flexibility based on a study from the Temkin Group. Loyal customers are five times as likely to repurchase a product and forgive a mistake, seven times as likely to try new products, and four times as likely to refer the brand or company to others. In its goal to empower local businesses to achieve commercial success, GCash for Business held the “Experience Easy” Business Summit to provide Philippine companies of all sizes with much-needed solutions to an increasingly demanding local market. “Customers have their own po

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Security and Protection Essential Among Filipinos, Eastwest Ageas Study Reveals

“Insurance is essential,” this is what eight out of ten Filipinos after being surveyed by a study commissioned by EastWest Ageas. The study came following the shift of priorities among the Filipino people in recent years when the pandemic hit the world and forced everyone to shut down temporarily. It was further revealed at the recent EastWest Ageas Media Meetup with its President and CEO Sjoerd Smeets.            Thus, with the results already out, Filipinos realized that security and protection are two of the most important and must-have things for themselves and their loved ones – and insurance is the key solution as they navigate toward the uncertainties of the future. However, the objective or belief is something people have yet to take advantage of as the Insurance Commission's latest report said there are only less than two percent (2%) of people who are insured. This could only mean that not only 95 million Filipinos didn't have insurance, but they are also prone to suffer m

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BrickTech Strategy Fuels Cebuana Lhuillier’s Success in Empowering More Filipinos

Cebuana Lhuilllier has long been the Filipinos’ go-to microfinance institution for their various needs, from pawning, remittance, microinsurance, and micro savings to business-to-business microloan solutions. Since its establishment in 1987, Cebuana Lhuillier has always focused its efforts on empowering Filipinos by providing accessible financial services anytime and anywhere. This mission is the driving force that propels Cebuana Lhuillier to expand, develop, innovate, and improve. To fuel this growth, Cebuana Lhuillier has come to rely on its unique BrickTech strategy. This approach combines an extensive and robust expansion of physical branches (Brick) with the rapid integration of technological innovations through a proprietary platform to enhance services and expand product offerings (Tech). The Strength of BRICK  Cebuana Lhuillier initiated an aggressive nationwide branch expansion in 1990, aiming to establish as many branches as possible across the country to make their servi

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Unwrap the Gift of Connection: Find Your Ideal Smartphone for Christmas!

With the holidays just around the corner, it's the perfect time to treat yourself or your loved ones with a new smartphone. As you prepare for the festivities and the joy of giving and receiving, consider the gift of modern technology. A new smartphone can open a world of possibilities, from staying connected with loved ones to capturing cherished memories, and more! If you’re looking to upgrade to a new smartphone, ensure that its specifications fit your lifestyle. Home Credit, the Filipinos lifestyle partner, lists some of the best-selling smartphones you can choose from this holiday season.  Each of these smartphones has unique features, making it the perfect present this holiday season. Apple iPhone 11: A perfect blend of performance and style The Apple iPhone 11 64GB or 128GB combines the vibrant 6.1-inch Liquid Retina display with the potent Apple A13 Bionic processor. Its 64GB or 128GB storage and 4GB RAM strike a perfect balance for swift performance. With a dual-camera sys

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Start Christmas shopping with huge discounts on these Shopee Mall Outlet picks

The festive shopping season is upon us, and it's time to get a jumpstart on ticking off that gift list. Embrace the festive spirit with Shopee Mall Outlet, where your Christmas shopping journey transforms into a stress-free and delightful experience filled with amazing deals and discounts. Until Nov. 12, seize the opportunity to enjoy up to 90% off on selected brand items, including renowned names such as adidas, Samsung, Forever21, Garmin, Puma, and more! Trying to figure out where to start? Here’s a selection of 10 products with amazing discounts you can consider getting from Shopee Mall Outlet for your Christmas shopping list: Executive Optical (EO) Eyeglass Frame—90% off (From ₱1,599 to P₱59) EO's Fashion Eyeglasses Frame is a must-have Christmas gift, offering a sleek accessory for both men and women. With on-trend designs, it combines fashion and functionality for a thoughtful and useful present. Get it on the Shopee Mall Outlet at 90% off, only ₱159! Forever21 Knitted Shirt

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HONOR is the No. 1 smartphone brand in China, PH to echo success next year

According to the latest Canalys, IDC Worldwide Quarterly Mobile Phone Tracker, and Counterpoint’s Market Pulse Service studies for the third quarter of 2023, HONOR is a clear landslide winner getting the first spot for all reports. “This success gives us more confidence here in the Philippines to do even better and achieve greater heights sooner than later. We are very young, but you know what they say, the youngest is the most aggressive so better watch out for HONOR Philippines, especially in 2024,” said HONOR Philippines Vice President Stephen Cheng. Although the smartphone market subsequently fell in China, it is still seen that HONOR had an outstanding annual growth with 1.8%, 1.1%, and –1% in IDC, Counterpoint, and Canalys respectively – the most impressive performance among other brands. In terms of market share, HONOR is without a doubt the No. 1 smartphone brand, getting 19.3% from IDC, 18.3% from Counterpoint, and 18% from Canalys with the second seed in both reports at 16%

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COMCO Mundo culminates Epic 7 Years celebration with growth and expansion

Global award-winning communications group COMCO Mundo League of Enterprises (COMCO Mundo) has culminated its 7th anniversary celebration with the recently held COMCO Epic 7 Years Main Event, highlighting its growth as an umbrella organization alongside its agencies COMCO Southeast Asia (COMCO SEA), COMCO Middle East and Africa (COMCO MEA), and TARO AOX Inc.; the formal introduction of its three new major offerings Story Lab Communications Development and Support Ecosystem, CODEVA or Communications Development Academy, and SEA Wave & Spice Multimedia Content Studio; and the kick-off of COMCO Southeast Asia - Singapore. Growth in Southeast Asia and Middle East and Africa To further pursue its brand of Meaningful Storytelling, COMCO Southeast Asia has expanded its services through its new streamlined divisions: Public Relations and Communications (PRC) and Communications and Marketing Services (CMS). PRC services include Consumer Marketing and Brand Communications; Corporate Public Rela

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Brother Philippines Trade-in Madness Promo rolls out in SM City North EDSA and various locations

Brother Philippines has launched its latest edition of the Trade-in Madness Promo Roadshow at SM City North EDSA in Quezon City for a week of eco-friendly upgrades and exclusive discounts. From Oct. 25 to 31, customers can trade in old printers, typewriters, fax machines, or any all-in-one printing products, regardless of brand or operational condition, for exclusive discounts when purchasing new Brother printers. Customers can score up to 30% worth of discounts. Each registered participant can avail of a maximum of three transactions and upgrade their current printing and digital imaging machines for a much lower price. "By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet," shares Brother Philippines President Glenn Hocson. "This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness," h

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HONOR PH bags 1 Silver, 4 Gold Awards at Marketing Excellence Awards 2023

Leading smart devices provider HONOR Philippines won big time at the Marketing Excellence Awards 2023 on October 13, taking home a total of five awards – 4 Gold and 1 Silver. The prestigious event was initiated by Marketing-Interactive and the entries were judged by a diverse pool of marketers around the country. “To go up against some of the most established brands in the country and to be chosen as a nominee is an achievement in itself. We had never expected to win the major awards as this was our first time joining. These awards go to our ever-loyal HONOR fans who inspire us every day to be better and to do better,” said Stephen Cheng, Vice President of HONOR Philippines. Banking on the massive success of the HONOR X9a 5G, HONOR Philippines won silver in Excellence in Viral Marketing, Gold in Excellence in Content Marketing, and Excellence in Experiential Marketing. The tech brand also swept the talent awards bagging Gold in both Marketing Leader of the Year (Stephen Cheng) and Ma

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Bayad and RCBC renew partnership to enable seamless digital financial solutions

The pioneer brand in the outsourced payment collection system in the Philippines, CIS Bayad Center, Inc. (Bayad) has renewed its partnership with Rizal Commercial Banking Corporation (RCBC), enabling inclusive financial services through RCBC Diskartech and RCBC ATM Go. RCBC DiskarTech is the country’s first multilingual financial inclusion application that allows users to deposit, save, withdraw, and pay bills. With its bill payment capability powered by Bayad, RCBC DiskarTech app users can now conveniently settle their bills for electric and water utilities, cable and internet, government contributions, loan payments, credit cards, school tuition fees, online shopping, insurance, and many others. Apart from this, RCBC DiskarTech App users will now also be able to deposit funds and withdraw cash through Bayad Center branches.  On the other hand, RCBC ATM Go is the country’s largest bank-agnostic, mobile-point-of-system, and grassroots-oriented ATM service. By partnering with MSMEs a

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