Experience Easy with GCash for Business: Customer-Centric Solutions for PH Enterprises
The numbers are in and it’s undeniable – customer experience is everything. Studies reveal the irreplaceable value of good customer experience to the success and growth of any company in any industry. A study from PwC revealed that customers are willing to pay up to a 16% price premium for top-flight service, while 32% of all customers are willing to walk away even from a brand they love after only one bad experience. Customer loyalty also grants businesses much more flexibility based on a study from the Temkin Group. Loyal customers are five times as likely to repurchase a product and forgive a mistake, seven times as likely to try new products, and four times as likely to refer the brand or company to others. In its goal to empower local businesses to achieve commercial success, GCash for Business held the “Experience Easy” Business Summit to provide Philippine companies of all sizes with much-needed solutions to an increasingly demanding local market. “Customers have their own po
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