With OPPO smartphones, everyone can take pictures like a pro
Camera and imaging technology have long been vital focuses for OPPO, where substantial investments in research and development on imaging technology have led to breakthroughs subsequently. In 2023, OPPO positioned imaging technology at the center of its development strategy. It solidified the company's commitment with a dedicated imaging team of over 1,000 professionals working with an annual R&D budget of over US$140 million. But even with such large investments, OPPO’s aim has never been to develop fringe camera features like night vision or hyper zoom lenses. Instead, OPPO is devoted to enhancing photography performance at the focal lengths most commonly used by smartphone users. OPPO strives to empower individuals to effortlessly capture the magic of each moment with a simple tap of a button. As part of these efforts, OPPO has established the Photography Insights Team composed primarily of professional photographers whose mission is to critically analyze the shortcomings or limit
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