85% of Filipino consumers think there are 'too many' subscription services
The boom in the subscriptions economy is causing ‘subscription fatigue’ in the Philippines, according to a new survey. Nearly nine in ten (85%) Filipino subscribers believe there are now “too many” subscription services available. As a result, 91% are now demanding a unified platform to administer all of their subscriptions. Despite many feeling overwhelmed, 83% say they would sign up for more subscriptions if they were consolidated through a centralized content hub. That’s according to new research from Bango, based on a survey of over 6,000+ consumers currently paying for subscription services across India, Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Subscription overload According to the data, 79% of Filipino consumers have more than two subscriptions and 13% have more than six. These include services ranging from video streaming to food delivery, music, and sports. The growing number of subscriptions to manage is causing Filipino consumers to become frustrated by t
READ MORE...