Holcim highlights reliability, partnership in digital campaign for flagship brand Excel
Holcim Philippines has started a social media campaign highlighting its flagship general-purpose cement brand Excel, which has established itself as a preferred choice among local contractors for reliability in building quality structures in its nearly two decades in the country. Leading cement manufacturer Holcim Philippines, Inc. has rolled out a new digital campaign for its flagship general-purpose cement brand Excel that highlights the product’s reliability in building durable and quality structures that supports user’s aspiration for progress. The company has started a series of posts on Facebook and Instagram focused on how its Excel brand is trusted by contractors having established itself as among the preferred cement brands in the market for building important structures from homes to infrastructures. The campaign features Filipino words “kasangga” at “pag-angat” in reference to the attributes Excel is associated with as well as images of builders and homeowners. Holcim Phi
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