Talk

YouTube Shopping Accelerates Growth in the Philippines

YouTube is fueling a new era of video commerce in the Philippines, with YouTube Shopping—launched in partnership with Shopee—showing impressive growth momentum since its debut in April 2025. Even before launch, demand for shopping content on YouTube was rising rapidly. Between February 2024 and February 2025, shopping-related watch time in the Philippines grew by more than 70%, reflecting Filipinos’ growing appetite for content-driven commerce. Building on this momentum, YouTube Shopping is now empowering creators and brands to meet this demand head-on. In just two months since launch, more than 20% or 1 in 5 eligible Filipino creators have joined the affiliate program, turning their passions into sustainable businesses through new income opportunities. As the sixth market globally to launch YouTube Shopping, the Philippines is proving to be one of the most dynamic, with the program unlocking immense opportunities for creators and giving brands direct access to highly engaged audienc

READ MORE...

Globe Conducts Successful Trials of Free Space Optics Across Laguna Lake, Advancing Wireless Optical Transport

Globe, with its subsidiary Fiber Infrastructure and Network Services Inc. (FINSI) and in partnership with Google X: TAARA, has successfully completed a groundbreaking field trial of a long-range Free Space Optics (FSO) technology, achieving 10Gbps, wireless optical connectivity over an 11-kilometer aerial distance across Laguna Lake, with 80% of the link spanning over open water. The pilot showcases the potential of free space optics to revolutionize wireless transport through laser-based communications that do not require fiber or licensed spectrum, using a microwave system. The field trial utilized Google’s TAARA free space optics link to bridge a long-distance aerial gap and underwent rigorous testing, including industry standard testings like Enhanced RFC2544 test suite (Throughput, Latency, Jitter, and Frame Loss) and a 24-hour Bit Error Rate Test (BERT). All performance metrics are met based on Globe’s technical requirements. “This milestone represents a significant leap forwa

READ MORE...

TCL Earns Five (5) EISA Awards, Honored for Excellence in Large-Screen and QD-Mini LED Tech

TCL, a global leader in consumer electronics and the world’s No.1 Mini LED and Ultra-large1 TV brand, has cemented its industry leadership by clinching five prestigious EISA awards—Europe’s top honor for audio-visual innovation. Dominating both the Home Theatre Display & Video and Home Theatre Audio categories, TCL’s triumph highlights its relentless push for groundbreaking advancements in large-screen brilliance and QD-Mini LED precision. Leading the charge, the TCL 98-inch C8K earned the “EISA STATEMENT TV 2025–2026” award for its revolutionary design and jaw-dropping visuals, while the TCL 85C9K claimed the “EISA HOME THEATER MINI LED TV 2025–2026” title, setting a new gold standard for cinematic immersion. The TCL 75C7K was honored as the “EISA FAMILY TV 2025–2026” for its perfect blend of stunning clarity and smart functionality, and the TCL 55C6K took home “EISA GAMING TV 2025–2026”—a must-have for next-gen gamers. Rounding out the accolades, TCL’s Q65H Soundbar secured the “EIS

READ MORE...

PRSP Opens Entry Submission for 61st Anvil Awards

The Public Relations Society of the Philippines (PRSP) officially opens the call for entries for the 61st Anvil Awards, the country’s most prestigious award-giving body in public relations. This year’s theme, “The 61st Second: Pushing Past Possibilities,” challenges communicators to surpass conventional norms and go beyond what is expected. The theme underscores the evolving nature of communication in an age where relevance, speed, and impact are more intertwined than ever before. As organizations continue to navigate the complex intersection of technology, public sentiment, and purpose-driven storytelling, the Anvil Awards continues to recognize exceptional PR programs, tools, and professionals that shape narratives and lead meaningful change. To guide entrants in crafting award-worthy submissions, PRSP will host the annual “How to Win an Anvil” session on August 26. The face-to-face seminar will walk participants through this year’s updated mechanics, improved judging criteria and

READ MORE...

Singlife PH Marks 5th Year with Brand Refresh, Doubles Down on Digital CX to Lead Insurance Innovation

Mobile-first life insurer Singlife Philippines is ushering in a new chapter with a refreshed brand identity and bold customer experience innovations, as it celebrates five years of disrupting the country’s insurance landscape through digital technology. The brand refresh marks a turning point for the company, signaling not just a new look but a renewed commitment to making insurance simpler, more accessible, and deeply relevant to the everyday Filipino.  “Five years ago, we set out to break the barriers that kept people from purchasing insurance” said Singlife Philippines CEO Lester Cruz in a media roundtable ahead of the company’s anniversary. “Today, we’re not just celebrating growth—we’re evolving to better reflect who we serve and how we help them move from surviving to thriving.” Humanizing the Brand for the Digital Filipino The updated brand identity trades in abstract icons and caricatures for real stories and real people. With a more vibrant and inclusive visual language, t

READ MORE...

EastWest 2025 Dream Run Raises Funds for 4 Charity Institutions Across PH

The EastWest Dream Run 2025 brought people together around a shared purpose. It showed that when we support one another, even a short race can leave a long-lasting impact. In celebration of its 30th anniversary and Filinvest Group’s 70th year, the Bank hosted this year’s Dream Run across three key cities: Davao, Cebu, and Manila, drawing over 13,000 runners from different walks of life in a collective push for positive impact. Each run had its own rhythm. Each city brought its own energy. But the heart behind them was the same: to move not just for health, but for hope. Portions of the proceeds were donated to local organizations that continue to serve and uplift Filipino youth: Young Focus Philippines in Manila, Asian Hospital Charities, SOS Children’s Village in Cebu, and Padre Pio’s Home for Children in Davao. In Davao: Showing Up for Padre Pio’s Home for Children The series kicked off on April 6 where nearly 4,000 runners joined the first leg of the EastWest Dream Run. But beh

READ MORE...

Epson Launches WorkForce DS-1730 and DS-1760WN A4 Flatbed Document Scanners: Fast and Flexible Digital Storage Solutions

Epson, the leading brand for document scanners in ASEAN, has launched its latest A4 document scanners, the WorkForce DS-1730 and DS-1760WN, designed to optimize business efficiency with fast and flexible scanning solutions. Engineered to meet the evolving needs of modern workplaces, these compact scanners deliver impressive speeds of up to 30 pages per minute with the automatic document feeder (ADF) and up to 7 seconds per page using the flatbed. The 60-sheet ADF enables seamless, high-volume scanning, while the integrated flatbed allows for the digitization of delicate or thick items. With user-friendly features such as an intuitive 2.4-inch LCD touchscreen and PC-less operation available on the DS-1760WN, the new WorkForce models offer businesses a reliable and efficient path to digital document management. Fast and reliable scanning for enhanced productivity The WorkForce DS-1730 and DS-1760WN are designed to optimize workflows for both individuals and businesses. With their comp

READ MORE...

PH Economy Could Grow By P1.8 trillion with AI

The Philippines, Southeast Asia's fastest-growing digital economy, is on the cusp of a major transformation driven by AI. According to a new report by London-based public policy research agency Public First, AI has the potential to eventually boost the country's economy by a staggering ₱1.8 trillion (approximately US$31 billion), marking a significant 7% increase in gross value added. The "Turbocharging Growth: The Philippines’ AI Opportunity" report, launched today, highlights AI's role as a key driver for the country to sustain its economic momentum. According to the study, AI is already a part of many Filipinos' lives, with around half of the population regularly using AI tools at least once a week. This widespread adoption is matched by a hopeful outlook, as 46% of Filipinos are optimistic about AI’s potential for the country, and 50% are optimistic about its personal impact. Boosting productivity and efficiency, leading to more gains The report offers a deeper look at how AI

READ MORE...

IN PHOTOS: Stars of GMA Gala 2025 Shine Brighter with The New HONOR 400 Pro 5G

Global technology brand HONOR Philippines has recently launched the HONOR 400 Pro 5G at the GMA Gala 2025. Priced at only ₱32,999 – the next generation smartphone was able to capture the brightest of stars during the most-awaited gala of the year. “For the second year, we are very happy to partner with GMA Gala. There’s no better way to test the AI camera of HONOR 400 Pro 5G than to use it during the biggest gala in the country. It is available now for pre-order and we encourage our HONOR fans to hurry and get one before it sells out,” said HONOR Philippines Vice President Stephen Cheng. HONOR 400 Pro 5G was a Diamond Sponsor at this year’s GMA Gala. Its 200MP Ultra-Clear AI Camera was tested from the driveway, blue carpet walks, and all the way to the Grand Ballroom to bring out the best photos of the stars that graced the gala. Today’s biggest stars such as Vice Ganda, Heart Evangelista, Dingdong Dantes, Enchong Dee, Ruru Madrid, Sanya Lopez, Barbie Forteza among others graced the

READ MORE...

Shopee Launches 2025 Tatak Pinoy MSME Training Roadshow to Boost MSME Growth Through E-Commerce Nationwide

Shopee, the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, has launched the 2025 Tatak Pinoy MSME Training Roadshow, a nationwide initiative designed to help more Filipino MSMEs succeed online. Launched in partnership with local government units (LGUs) and national agencies, the multi-city roadshow kicks off today in Mandaluyong. The first 10 stops will be completed by December 2025, expanding Shopee’s decade-long support for local business growth through e-commerce. Now in its fifth year, Shopee’s Tatak Pinoy initiative has grown from a campaign celebrating Filipino sellers and products into a comprehensive program focused on long-term MSME development. For example, through Tatak Pinoy International, Shopee has supported nearly 200,000 local sellers and enabled the sale of over 22 million Filipino-made products overseas. “Since day one, we’ve been committed to helping Filipino MSMEs succeed through technology. Over the past decade, we’ve seen how digitalization

READ MORE...