How Cybercriminals Exploit Gen Z’s Trends: From FOMO to Fast Fashion
Born and raised in a world of fast-evolving technology, Gen Z is the most internet-savvy generation yet, known for their digital fluency and trendsetting influence. From their earliest years, they have been shaping and redefining the digital landscape, leaving footprints online long before they fully grasp its risks. But as they navigate a world of hyperconnectivity, social media and online shopping, cyberthreats are evolving just as rapidly. To explore the challenges, Kaspersky has launched “Case 404” — an interactive cybersecurity game where players take on the role of an AI detective investigating digital crimes. Explicitly designed for Gen Z, the game helps players recognize how their everyday online habits — from shopping to oversharing — can become entry points for cyberthreats. With the launch of its new game, Kaspersky sheds light on how cybercriminals are turning Gen Z’s online habits into attack vectors — and offers practical tips to turn awareness into digital resilience.
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