Acer: Still the Undisputed PC Market Leader in the Philippines
Acer secured the top position in the Philippine personal computer market in Q1 2025, with a 35.7% total market share, a 34.2% share in consumer notebooks, and an impressive 40.6% share in gaming laptops, according to market research firm GfK. Acer also delivered a strong performance in April, with its notebook segment reaching a 36% market share, further cementing its dominance. Acer’s success can be credited to a multi-faceted marketing approach, including strategic partnerships with brand ambassadors. This method has proven very effective in expanding Acer's nationwide reach and strengthening its local branding efforts. A prime example is Acer’s partnership with the “Kings of P-pop,” SB19. This collaboration has been key in maintaining Acer's relevance to its customer base, especially among the younger demographic. The partnership between Acer and SB19 began before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure in 2021. “Our partnership with SB1
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