As Pet Wellness Takes Center Stage, Proactive Nutrition Is Emerging as a Key Priority
The questions pet parents are asking have changed. A few years ago, many focused primarily on flavor, convenience, or price. Today, they're looking more closely at ingredient quality, digestive health, and how nutrition supports their pets through every life stage. As more Filipinos treat pets as family, they're applying the same wellness mindset they use for themselves to their pets' nutrition—viewing food not just as daily sustenance, but as an investment in long-term health and wellbeing. "Pet parents today are asking more thoughtful questions. They're no longer just asking what's popular," said Romy Sia, Managing Director of Bow & Wow Philippines. "They want to understand where ingredients come from, how they're formulated, and how they support their pet's health throughout every stage of life. We're seeing a clear shift from simply feeding pets to nourishing them for lifelong wellness." This reflects a broader consumer shift toward preventive health. Euromonitor identifies 'Wel
READ MORE...